Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Pfizer Case Study, Viagra Development and Commercialization
Case Studies: In an academic paper, look at how Viagra was developed and commercialized, and then back up your thesis (as outlined below) with relevant information from your readings and online research. In your paper, you should develop
an argument that answers the following questions: How important were organizational processes to the drug’s success? How could Pfizer improve its innovation management in the future?
The case is on page 299 of Trott’s book. You’ll want to include some of the models from chapters 8 and 9 as well as the themes addressed by the case’s questions.
Format of a Research Paper:
The above information was obtained from the college’s website. Building the Draft Essay
How to begin can be found on our library site: Library Self-Help: Research Skills and Concepts
It is estimated that the each paper will be 5 to 6 pages single spaced. Be sure to follow proper referencing format and include your full bibliography at the end of the paper.
Once you know what you want to talk about and you have written your thesis statement, you are prepared to construct the body of your essay The body of the paper, or paragraphs that develop the thesis by discussing your views and
supporting them with examples or proof, will normally come after the thesis statement. This is, without a doubt, the most crucial component of the work, because it explains what you believe and why you believe it. (You can decide what you
want to say in your introduction and conclusion after you’ve finished the body of your paper.)
Alternatives to Development
You must back up your thesis with evidence for each reason or major point.
Remember to clarify your point properly and explain it in a new window. One helpful strategy is to reread your thesis line and consider what questions a reader could have about it. After that, respond to the questions by explaining and providing
examples or evidence.
Show how one thing is similar to another and then how the two are distinct, highlighting the side that you think is more essential. If your thesis states, “Jazz is a significant art form,” you may compare and contrast a jazz and a classical work.
You may offer your reader what the opposition believesthat is, reasons why some individuals disagree with your thesisand then rebut those arguments by demonstrating why they are incorrect. If, on the other hand, you believe the opponent
isn’t fully correct, you can say so, i.e., concede, but then explain why your argument remains correct.
Consider the order in which you presented your points. Why did you offer one rationale or important component of your thesis first, another second, and so on? If you don’t see any benefit in presenting your ideas in the order you have, think
about it some more until you come up with a reason why the order you have is the best, or modify it to one that makes more sense to you.
Finally, as you work on the body of your dissertation, keep three questions in mind whenever you revisit your thesis. First, does each paragraph contribute to the development of my thesis? Second, have I completed all of the development that I
desired? Third, and most importantly, am I still content with my working thesis, or has my body changed in such a manner that I need to adapt my thesis to reflect what I’ve learned, believe, and actually discussed?
Length of explanation and answer: 5 pages
Pfizer Case Study, Viagra Development and Commercialization
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Pfizer Case Study, Viagra Development and Commercialization |
Pfizer Case Study, Viagra Development and Commercialization