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Price Discrimination and Rise of Modern Technologies Discussion
I’m working on a marketing multi-part question and need an explanation and answer to help me learn.
Several online stores now sell products to consumers at different prices based on the user’s information, such as geographical location which determines your proximity to competitors and your area’s average income. Although this practice, known as Internet price discrimination, is not illegal, some would say it is unethical.
Do you believe this practice is unethical? Should this practice be illegal? If you think the practice should be legal, should retailers be required to put a disclaimer on their site? Explain your reasoning.
Internet price discrimination is an Internet pricing strategy that charges different prices to different customers for the same product. However, the Internet does allow consumers to quickly comparison shop for the very lowest price,
while marketers maximize profits by placing customers into groups based on where they live
how close they are to the retailer or a competitor
the cost of doing business in the area
or their Internet browsing history
customers can find a lower price if they wish to surf the net
Price Discrimination and Rise of Modern Technologies Discussion
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Price Discrimination and Rise of Modern Technologies Discussion |
Price Discrimination and Rise of Modern Technologies Discussion