Price Sensitivity Discussion Questions Essay

June 3, 2022

Price Sensitivity Discussion Questions Essay

Order ID:89JHGSJE83839

Style:APA/MLA/Harvard/Chicago

Pages:5-10

Instructions:

Price Sensitivity Discussion Questions Essay

Background

The Root Candles Sheds Light On Its Pricing Decisions video explains the pricing method used by Root Candles to price the product it manufactures—candles sold under the family brand name of “Root Candles.” A number of pricing concepts are explained in the video: markup pricing, variable and fixed costs, price sensitivity, and price reductions. The influence of competition on pricing, in particular foreign competition, is addressed. The U.S. candle industry has been successful in getting antidumping duties assessed on petroleum wax candles from China, in 1985 and again in 2004. Bob Krulik, Vice President, and General Manager, also talks about the impact of a material cost increase on profits when the price cannot be increased.

Assignment

For this assignment, you will participate in a class discussion about Product Distribution.

View the Root Candles Sheds Light On Its Pricing Decisions

https://www.viddler.com/embed/98d2d630/?f=1&autopl…

video and then posts a response to the following questions:

Using the factors identified by marketing researchers that influence price sensitivity, explain why U.S. consumers are not overly price-sensitive when it comes to buying candles.

What other pricing methods could Root Candles realistically use to price its candles?

How might Root escape the price-cost pressures it is experiencing with votives?

Price Sensitivity Discussion Questions Essay

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Literature Support

91-84 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Methodology

58-53 points

Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.

Average Score

50-85%

40-38 points

More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.

83-76 points

Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.

52-49 points

Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.

Poor Quality

0-45%

37-1 points

The background and/or significance are missing. No search history information is provided.

75-1 points

Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.

48-1 points

There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met