Problem Identification and Chapter Summary
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Problem Identification and Chapter Summary
Answer the two questions below:
1. Sleepless nights at Holiday Inn Case (Published in Business Week and
adapted in the textbook p. 91-92 for the course)
Just a few years ago, Tom Oliver, the Chief Executive of Holiday Hospitality Crop.,
was struggling to differentiate among the variety of facilities offered for clients
under the Holiday flag the Holiday Inn Select designed for business travelers,
the Holiday Inn Express used by penny pinchers, and the Crown Plaza Hotels, the
luxurious hotels meant for the big spenders. Oliver felt that revenues could be
quadrupled if only clients could differentiate among these.
Keen on developing a viable strategy for Holiday Hospitality, which suffered from
brand confusion. Tom Olivers conducted a customer survey of those who had used
each type of facility, and found the following. The consumers didnt have a clue as
to the difference among the three different types. Many complained that the
buildings were old and not properly maintained, and the quality rating of service
and other factors were also poor. Furthermore, when word spread that one of the
contemplated strategies of Oliver was a name change to differentiate the three
facilities, irate franchises balked. Their mixed message did not help consumers to
understand the differences, either.
Oliver thought that he first needed to understand how the different classifications
would be important to the several classes of client, and then he could market the
heck out of them and greatly enhance the revenues. Simultaneously, he
recognized that unless the franchises owners fully cooperated with him in all his
plans, mere face-lifting and improvement of customer service would not bring
added revenues.
Answer the following questions dealing with the case above:
a. Identify the problem
b. Develop a research question
2. Select a problem or issues of concerns within a company. Identify the problem
and then develop the problem statement section which includes:
a. The purpose of the study
b. Research questions
Problem Identification and Chapter Summary
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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