Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Product Idea and Search Engines Discussion Essay
After reviewing the assigned reading materials, complete the following activities:
Interest with Storytelling Techniques Essay
Building Reader Interest with Storytelling Techniques
Narrative techniques can be an effective way to organize messages in many business communication situations, from recruiting and training employees to enticing investors and customers.
You’ve been telling stories all your life; now it’s just a matter of adapting those techniques to business situations.
Examples:
Television commercials and other advertisements
Career-related stories to entice talented people to join a firm
Stories to help investors see how an entrepreneur’s new ideas have the potential to affect people’s lives (and therefore generate lots of sales)
Cautionary tales
Stories can
Help readers and listeners imagine themselves living through the experience of the person in the story
“Put knowledge into a framework that is more lifelike, more true to our day-to-day existence” (Chip Heath and Dan Heath)
Demonstrate cause-and-effect relationships in a compelling fashion
A classic story has three basic parts:
The beginning of the story presents someone with whom the audience can identify in some way, and this person has a dream to pursue or a problem to solve.
The middle of the story shows this character taking action and making decisions as he or she pursues the goal or tries to solve the problem.
The end of the story resolves the “hero’s” quest and usually offers a lesson to be learned about the outcome as well.
By the way, even though these are “stories,” these must not be made-up tales.
Consider adding an element of storytelling whenever your main idea involves the opportunity to
Inspire
Persuade
Teach
Warn
In addition to its important communication function, storytelling can also serve as a means of strategic business analysis.
Your assignment is to tell a story to us the readers following the outline given above. You have written the story out. Since this is a story, I will not require this assignment to be in APA format but I do expect good well-written academic writing. Make sure to spell-check your documents and review for errors. I am not giving a specific length of time for the video or a length for the written story but please make sure this is a good well-thought story that integrates into the format for storytelling. Most of all have fun and be creative great storytellers can reach large audiences.
Here is an example of some great Storytelling
Link Chimamanda Ngozi Adichie: The danger of a single story | TED
Product Idea and Search Engines Discussion Essay
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Product Idea and Search Engines Discussion Essay |
Product Idea and Search Engines Discussion Essay