Product Life Cycle and Development Report
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Product Life Cycle and Development Report
Step 1: Product Life Cycle
Read the Product Report for Alikay Naturals Moisturizing Black Soap Shampoo. The Product Report contains important information that will help you to identify where the product stands in the Product Life Cycle and give you clues about what changes customers might like to see.
Respond to Rochelle and her team at Alikay Naturals based on the information in the Product Report.
- Identify where Moisturizing Black Soap Shampoo is currently positioned in the product life cycle.
Underline your selection:
- Introduction
- Maturity
- Growth
- Decline
Describe the rationale for your position
Step 2: Product Changes
Based on what you’ve learned.
What recommendation(s) do you have for Alikay Naturals to improve or replace Moisturizing Black Soap shampoo?
Step 3: New Product Development
Read the New Product Proposal, which contains three examples of possible products that could be developed to replace Moisturizing Black Soap Shampoo. Based on the information in this proposal and the customer feedback in the Product Report:
- If you had to recommend one product, which product would you recommend they create? Underline your selection:
- Organic Bloom Shampoo
- Moisturizing Black Soap Shampoo with Dandruff Control
- Coconut Protein Shampoo and Conditioner
Explain your decision.
- Determine which type of innovation this represents from among the four main types discussed this week. Underline your selection:
- Sustainable (eco-friendly)
- Frugal
- Sustaining
- Disruptive
Briefly explain why you chose that type of innovation.
Step 4: Production Methods
Based on your understanding of Alikay’s position in the product life cycle and expected sales volume:
- Which production method do you think Alikay is using for the Black Soap Shampoo? Explain your rationale.
- If Alikay chose to keep the Moisturizing Black Soap Shampoo and launch your recommended product as a “limited time only” trial, what production method should Alikay use for the test market product? Why?
Step 5: Real-World Application
Choose a product at your company or one that you are familiar with that is in the mature stage of the product life cycle. Briefly describe the product, why you believe it is in this phase, and what improvements could be made to change its current path.
Product Life Cycle and Development Report
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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