Products Target Audiences and Information Technology Analysis 1

May 31, 2022

Products Target Audiences and Information Technology Analysis

Order ID:89JHGSJE83839

Style:APA/MLA/Harvard/Chicago

Pages:5-10

Instructions:

Products Target Audiences and Information Technology Analysis

Marketing Essay

What is marketing? Briefly describe the marketing process.
2. Why do companies generally divide a market into segments of customers?
3. Define marketing planning. Briefly outline what a company should cover in its marketing plan.
4. Refer to the Chick-fil-A case in chapter one. Can Chick-fil-A continue to provide exceptional customer service and sustain the level of growth it now enjoys? Why or why not?

The Products Target Audiences & Information Technology Analysis

I’m trying to study for my Marketing course and I need some help to understand this question.

Company Overview

Proctor and Gamble was founded in October 1987 in Cincinnati Ohio. Crest is owned by Proctor and Gamble. Proctor and Gamble is organized around 10 category based global business units (GBUs). The ten categories are baby case, fabric care, family care, feminine care, grooming, hair care, home care, oral care, personal health care, and skin and person care. Crest is part of the Oral GBU. Proctor and Gamble has a selling and market operations team who are responsible for developing and executing go-to-market plans at the local level which includes dedicated retail customer, trade channel, and country specific teams. The six regions that Proctor and Gamble market towards are Asia Pacific, Europe, Greater China, India, The Middle East and Africa (IMEA), Latin America and North America. At the corporate level they deal with the company-level strategy and portfolio analysis, corporate accounting, treasury, tax, governance, human resources, information technology and legal.

Product Review

Our product is Crest UV lit toothbrush that with the partnered toothpaste, will allow you to whiten your teeth safely while also cleaning them. The toothbrush is electric that comes with a charging base, and replaceable heads. Very similar to other successful products we have released before. The toothpaste will come with every toothbrush and will also be available for purchase separately. Electric toothbrushes have been proven to clean teeth more efficiently and cause less gum damage from the common issue of over brushing. Teeth whitening comes in many different forms, but because there is a less concentrated amount of hydrogen peroxide in our toothpaste, it causes less irritation, sensitivity to teeth, and can be used for daily brushing. An ideal invention to ease the common worries of blemished teeth.

Pros

All in 1 teeth whitening

Less harsh than whitening strips and trays

You have to brush your teeth anyway

Cons

Pricey

Toothbrush can be used alone but the UV light is useless

People may want to keep oral care and whitening separate

IMC Objectives and Strategies

Our team will need to roll out a full social media campaign as a prelaunch to align with celebrities and influencers to get word of mouth out about our product 6 months prior to the product launching in stores. We will also run an add campaign in Seventeen Magazine and Mens Health

Campaign Objetives

Increase Crest whitening solutions by 10% by the end of the year

Increase awareness of P&Gs full Oral line by 10% over a 3 month period

Increase awareness and understanding that Crest provides the best proven results for oral care and whitening by end of year

Campaign Strategies

Advertising in Mens Health and Seventeen magazine

Create a partnership with Canadian Dental Association to be the preferred choice and provide marketing for in office information.

Sponsor 10 different dental offices with $50,000 to cover special cases

Align with influencers and celebrities to roll out prelaunch our brand-new product.

Products Target Audiences and Information Technology Analysis

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Literature Support

91-84 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Methodology

58-53 points

Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.

Average Score

50-85%

40-38 points

More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.

83-76 points

Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.

52-49 points

Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.

Poor Quality

0-45%

37-1 points

The background and/or significance are missing. No search history information is provided.

75-1 points

Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.

48-1 points

There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met