Promotion and Sales Revenue Relationship

June 7, 2021

Promotion and Sales Revenue Relationship

Order ID: 89JHGSJE83839 Style: APA/MLA/Harvard/Chicago Pages: 5-10

Instructions:

Promotion and Sales Revenue Relationship

ResearchPaper
You will utilize this attachment .Be sure to include the following sections in your submission, and remember to use APA-formatted section headings and subheadings.
Introduction
Research problems
Research objectives: Refer to the Introduction and Statement of Problems sections provided in the Unit II Assignment Template to make explicit statements as to the objectives of this study. For example, One objective of this research study is to determine the direction (either positive or negative) and the strength of relationships between ABC Companys various consumer promotions and sales revenue. This objective is intended to determine which promotions may be more effective and strategically important. Research objectives should be discussed for each problem identified.
Research questions and hypotheses: Provide research questions and null and alternative hypotheses that align with the research objectives and problems. For example:
o RQ1: What is the relationship between Promotion 1 and sales revenue?
? Ho1 (null hypothesis): There is no statistically significant correlation between Promotion 1 (independent variable) and sales revenue (dependent variable).
? Ha1 (alternative hypothesis): There is a statistically significant correlation between Promotion 1 and sales revenue.
o RQ2: What is the relationship between Promotion 2 and sales revenue?
? Ho2: There is no statistically significant correlation between Promotion 2 and sales revenue.
? Ha2: There is a statistically significant correlation between Promotion 2 and sales revenue.
o RQ3: Are there differences in return on investment (ROI) between the various promotions?
? Ho3: There are no statistically significant differences in ROI between Promotion 1 and Promotion 2.
? Ha3: There are statistically significant differences in ROI between Promotion 1 and Promotion 2.
The title and reference pages do not count toward the page requirement for this assignment. This assignment should be a minimum of two pages in length, follow APA-style formatting and guidelines, and use references and citations as necessary.
Please read all attachments.

Promotion and Sales Revenue Relationship

RUBRIC

Excellent Quality

95-100%

Introduction

45-41 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Literature Support

91-84 points

The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.

Methodology

58-53 points

Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.

Average Score

50-85%

40-38 points

More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.

83-76 points

Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.

52-49 points

Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.

Poor Quality

0-45%

37-1 points

The background and/or significance are missing. No search history information is provided.

75-1 points

Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.

48-1 points

There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met

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Promotion and Sales Revenue Relationship

Promotion and Sales Revenue Relationship