Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Questions concerning marketing management
Reading Week 2: Chapter 3&4
References Requirement: Minimum of three Assignment Instructions: Submit a presentation on the competitive advantage of the following organisations, including 9 diapositives excluding titles and reference slides, in accordance with the APA Guidelines 3 Total References. Include as follows:
Describe the Amazon.com and Ebay.com SWOT analysis.
Conduct an Amazon.com and Ebay.com five-force analysis.
Consider the value chain notion. Which of the company you believe invests particularly well in the value chain elements to generate larger profit margins versus competitors. What two elements in the value chain does that company particularly well handle?
Finally, determine which of the two organisations, using five forces analyzes, is more competitive. Make sure that Amazon.com identifies any leverage or advantages in regard to Ebay.com. To support your conclusion, use the evidence from both analyzes.
How does each of the causes of change influence the company’s capacity to successfully market?
What should it be doing now that it doesn’t?
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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