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Instructions:
Rasmussen Healthcare Fraud vs Marketing Re brand Discussion
I’m working on a Health & Medical exercise and need support.
Choose a healthcare fraud case from the link below, and answer the following questions:
Provide an overview of the fraud case. Why did it resonate with you?
If you were the manager assigned to rebrand the company, which marketing segmentation strategy (level) would you use?
What would you do to ensure that the fraudulent activity would never happen again? Would you create a new policy?
PEER Regina
A Philadelphia area doctor was sentence to 12 months and one day in prison and ordered to pay $100,000 fine for the illegal distribution of oxycodone. I choose this topic because I worked with a nurse that used to steal patients pain medications for herself and others. She was such a good nurse that it was hard to believe that could such things. If I was the manager assigned to re-brand the company, I would use mass marketing. Mass marketing is an undifferentiated marketing strategy in which the organization decide to ignore niche marketing and attempts to appeal to the entire market with one strategy or one offer. The best way to prevent this from happening will be counting every medication at the end of each shift. I will also put a camera to watch every activity.
Rasmussen College Healthcare Fraud SWOT Analysis
Healthcare Fraud is a dishonest act committed by a healthcare professional in order to receive additional compensation for medical services. Healthcare fraud comes in many forms, such as unbundling, upcoding, billing for services that never happened, or falsifying documents. Once discovered, the fraudulent person is quickly arrested, but their actions negatively affect the reputation and brand of the healthcare organization.
During this activity, you will be writing a 2–3-page paper. To start with, you must review the link below and find a “real life” healthcare fraud case. After locating a case, please research the organization that was affected by the situation. Next, please create a SWOT analysis, which you will describe in paragraph form in your paper, which identifies challenges and opportunities that the organization will face while rebuilding their image.
Rasmussen Healthcare Fraud vs Marketing Re brand Discussion
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Rasmussen Healthcare Fraud vs Marketing Re brand Discussion |
Rasmussen Healthcare Fraud vs Marketing Re brand Discussion