Reading and writing skills regardless of discipline
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Reading and writing skills regardless of discipline
ABSTRACTS
Reading and writing are important skills regardless of discipline. It is important to learn to read scientific articles critically. It is also beneficial to learn to write concisely and accurately in a scientific format. Students in HCSV 320 are required to write two abstracts of articles from their reading packets. Abstracts should be no longer than 150 words and written as one paragraph without indentation. Please double space all abstracts. Examples of acceptable abstracts and further guidelines for writing abstracts will be presented in class. Note that the following readings already have completed abstracts: #4 + 10.
“An abstract is a brief, comprehensive summary of the contents of the article; it allows readers to survey the contents of an article quickly and, like a title, is used by abstracting and information services to index and retrieve articles. Readers frequently decide on the basis of the abstract whether to read the entire article. The abstract needs to be dense with information but also readable, well organized, brief, and self-contained. Also, embedding many keys words in the abstract will enhance the user’s ability to find it. A good abstract is: accurate, self-contained, concise and specific, non-evaluative, coherent, and readable.”
Business Environment and Marketing Research
For the company you chose for your background report in Module 1(Facebook), select at least one of the products they make and complete the following in an MS PowerPoint presentation of approximately 10 slides:
- Identify at least three variables that you believe are important in segmenting the market, and discuss why you believe these variables to be the ones in differentiating customers for the product.
- Select and describe at least two possible target market segments that you would expect to see emerge based on a combination of these variables. Describe their respective profiles (based on demographic and psychographic variables).
- Identify at least one difference that could influence the purchasing behavior between the two segments.
- For the firm that markets your product, suggest which segment would be best for targeting. You should consider all the five factors used to select the target market.
- Use the Notes section of PowerPoint to add clarity to your slides.
- Use at least three references in your presentation and include at least one graph or chart.
- Include a title and a reference slide.
Assignment 2 Grading Criteria Maximum Points Identified at least three variables that are important in segmenting the market for the chosen product category correctly. 10 Identified and described at least two possible segments that could emerge as target markets on the basis of the three variables identified earlier. 20 Described the profiles of the two consumer segments correctly and logically. 20 Identified at least one difference that could influence the purchasing behavior between the two segments correctly. 20 Made a logical selection of the best target segment after careful consideration. 20 Writing components: Demonstrated understanding of readings, interpreting concepts, making connections, and distinguishing between fact and opinion. Presented a structured presentation free of spelling and grammatical errors, and applied current writing standards for editorial style, expression of ideas, and format of text, citations, and references. 10 Total: Reading and writing skills regardless of discipline
Reading and writing skills regardless of discipline
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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