Reasons why target market buys the products
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Creative Brief Assignments (60 pts each)
The goal of the Creative Brief Assignments is to give you practice distilling complex campaign ideas into simple, clear, and precise statements about how the campaign should move forward.
You will create two creative briefs, using a different format for each.
GUIDELINES:
Background
Your two creative briefs will correspond with the following products:
- Kashi Cereal (see D2L document)
- Lucky Charms (see D2L document)
Step One:
- Look at the example templates from our PPTs about creative briefs and select the two formats you will use.
- Research your product, brand, competition, and target audience for each of your products.
Step Two:
- Complete the creative brief forms for each of your products.
- Include three to four sentences justifying your statements with each elementof the brief—for example, explain how you arrived at the “Key Issue,” “Problem statement,” or “Promise,” such as “I chose ABC as the brand promise instead of XYZ because research showed that the target market buys the products for these reasons…” and so forth.
CRITERIA
Your assignment will be graded on a 60-point scale, with 120 points total.
The assignment will be evaluated according to the following criteria:
(A) Responses correspond appropriately to elements of the brief (20 pts).
(B) Strong rationale for each element of the brief (40 points).
Reasons why target market buys the products
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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