Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Samsung Company Marketing Plan Paper
MARKETING PLAN: PART 1
New Product Launch for an Existing Company
Company Description
This section includes a brief description of the company, including its mission statement, background, and competitive advantages.
Mission Statement
Use the existing company’s Mission.
Product Description
Detail what your new product is, key features, benefits, and what problem it addresses for the customer.
Market Analysis
Discuss what advantages do you have over your competitors?
A competitive advantage is something the company does better than its competitors and that competitors cannot easily replicate. Actions that initially appear to be a competitive advantage but can be easily replicated often become common practices.
Create a SWOT Analysis— using a 4-quadrant chart with 2-3 Strengths, 2-3 Weaknesses, 2-3 Opportunities, and 2-3 Threats facing the company.
Goal and Objectives
Clearly define what the goal of your plan.
Create 2-3 bulleted objectives (these should be action items to achieve the goal).
Make objectives measurable and quantified.
Marketing Strategy
Be clear on your strategy and rationale for choice: market penetration, market development, product development, and diversification.
Marketing Mix using the 4P’s.
Product
Price (what is the pricing structure and strategy you are using and why)
Place (discuss how will you customer get the product)
Promotions (discuss how will they find out about your product; any special promotions you will use)
Positioning Map and Strategy
positioning strategy of the product or company
Positioning map (image showing how it fits in the competitive landscape)
Samsung Company Marketing Plan Paper
RUBRIC |
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Excellent Quality
95-100%
|
Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support
91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology
58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score
50-85% |
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality
0-45% |
37-1 points
The background and/or significance are missing. No search history information is provided. |
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Samsung Company Marketing Plan Paper |
Samsung Company Marketing Plan Paper