Science of Social Media Instagram Marketing Question
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Science of Social Media Instagram Marketing Question
Science of Social Media Instagram Marketing Question
Podcast: Science of Social Media, February 18, 2019, How Nike, Square, Blenders Eyewear, and Other Top Brands Approach Instagram Marketing in 2019
Description
Listen to the podcast and write an essay response and answer the questions below. Provide your analysis for how these well known brands use Instagram to communicate their company’s messages and brand.
Resources
(For non-iTunes users, you can find this podcast on https://buffer.com/podcast (Links to an external site.), search for the title of this podcast. You can choose a non-Apple based podcast player)
Assignment Expectations
Length: 2-3 pages, double spaced (not including cover and references)
Summarize this topic
Answer the questions
What are the important aspects to social media marketing on Instagram according to these successful brands?
How the strategies between these brands similar and different?
What unique marketing tools did you learn from this podcast that you did not already know
How can you see the future of marketing communication with platforms such as Instagram?
Conclusion
Science of Social Media Instagram Marketing Question
Science of Social Media Instagram Marketing Question
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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