Situation Analysis of TransGlobal Airlines
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Situation Analysis of TransGlobal Airlines
art 1: Presentation
Record and submit a narrated PowerPoint presentation to share your analysis and recommendations for the proposed acquisitions. Use your data and analysis, along with feedback received from the milestone assignments, to complete your presentation.
Note: Remember to use both on-screen text and narration in your PowerPoint slides to convey your information effectively.
For example, you can use brief bulleted lists on the slide and include detailed explanations in your narration. A resource is provided under Supporting Materials to help you record your presentation. If you are unable to submit a presentation with narration, be sure to include detailed speaker notes with your submission.
Overview
Situation Analysis of TransGlobal Airlines (parent company). Use the information from the Supporting Materials section to highlight the parent company’s current business environment.
Internal environment: culture, leadership, internal processes, human resources, operations, and financial performance
External environment: competitive, market, regulatory, customers, suppliers, and other relevant stakeholders
Acquisition Rationale: Explain why your company is planning to acquire these airlines. What strategic objectives will the acquisition meet? How might the acquisition support the bigger picture goals of TransGlobal?
Proposed Acquisitions: Using the resources provided in the Supporting Materials section, provide an overview of the two companies under consideration to be acquired. Include the following information for each company:
Location, size, and age of the firm
Customer segment and target market
Major competitors
Company leadership
Current financial and market status
Analysis
Analysis of Company A. Present your data and analysis of Company A. Include the following in your analysis:
Balanced scorecard data: Share the balanced scorecard for Company A. Copy and paste the relevant sections from your Milestone One spreadsheet. The balanced scorecard should highlight key performance indicators, such as net profit, annual growth, and market share, and include the four components:
Financial: Complete the financial section of the balanced scorecard template, identifying two of the most impactful key performance indicators.
Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.
Internal processes: Complete the internal processes section of the balanced scorecard template, identifying two of the most relevant KPIs.
Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.
Customers/market: Complete the customers/market section of the balanced scorecard template, identifying two of the most relevant KPIs.
Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.
Learning and growth: Complete the customers/market section of the balanced scorecard template, identifying two of the most relevant KPIs.
Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.
Balanced scorecard analysis: Describe your analysis of Company A’s performance based on its balanced scorecard components. Perform a cost-benefit-risk analysis to explain whether the benefits justify the costs of acquisition.
Opportunity cost: What will it cost to move forward with this opportunity?
Risk: Identify and explain the magnitude (low, medium, or high) of the risks this acquisition poses to the parent company related to its market, financial, cultural, and operational environments.
Analysis of Company B. Present your data and analysis of Company B. Include the following in your analysis:
Balanced Scorecard Data: Share the balanced scorecard of Company B and highlight some key performance indicators, such as net profit, annual growth, and market share. Copy and paste the relevant sections from your Milestone One spreadsheet. The balanced scorecard should highlight key performance indicators, such as net profit, annual growth, and market share, and include the four components:
Financial: Complete the financial section of the balanced scorecard template, identifying two of the most impactful key performance indicators.
Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.
Internal processes: Complete the internal processes section of the balanced scorecard template, identifying two of the most relevant key performance indicators.
Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.
Customers/market: Complete the customers/market section of the balanced scorecard template, identifying two of the most relevant two key performance indicators.
Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.
Learning and growth: Complete the customers/market section of the balanced scorecard template, identifying two of the most relevant key performance indicators.
Explain your rationale for the KPIs chosen, along with the cause-and-effect relationship between the chosen KPIs.
Balanced scorecard analysis: Perform a cost-benefit-risk analysis for Company B based on its balanced scorecard components to explain whether the benefits justify the costs of acquisition.
Opportunity cost: What will it cost to move forward with this opportunity?
Risk: Identify and explain the magnitude (low, medium, or high) of the risks this acquisition poses to the parent company as related to its market, financial, cultural, and operational environments.
Proposal
Recommendation: Recommend whether TransGlobal Airlines should acquire one or both companies.
Rationale: Justify how your recommendation supports the company’s strategic objectives. This includes one or more of its financial, market, competitive, and cultural objectives.
Assumptions: Explain how your acquisition recommendation will impact the company’s success in different scenarios:
A worst-case scenario that considers the most serious outcomes that could occur if anticipated targets and assumptions are dramatically wrong; and
A best-case scenario that considers outcomes that significantly exceed anticipated targets and assumptions.
Part 2: Executive Summary
Submit a Word document summarizing your analysis and recommendations for both companies.
Situation assessment: Briefly summarize your company’s current internal and external business environments and the rationale for acquisition.
Data and analysis: Provide a brief overview of the two airlines under consideration, including your findings and analysis from your balanced scorecards.
Recommendation: Justify your recommendation for the acquisition and explain how it supports the company’s objectives.
Situation Analysis of TransGlobal Airlines
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Situation Analysis of TransGlobal Airlines