Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Southwest Airlines’ Low-Cost, and Differentiation Strategy in Action
This SIA assignment asks you to apply a concept or idea you’ve learned in class to a current topic in the real world. The following is the assigned topic for Strategy in Action 2: Southwest Airlines is a low-cost carrier based (SWA)
In Chapter 7, we look at and investigate a number of different business unit strategies. Low-cost, differentiation, and low-cost/differentiation are all discussed in this article.
The following is your task (please read it carefully): Find at least 5 great sources on low-cost, differentiation, and low-cost/differentiation (there is a LOT out there on these issues). Any industry can contribute to this additional research.
Employing both our textbook and your own research In this section, write at least two pages of analysis and discussion on SWA’s low-cost/differentiation (it is a combo of these two) strategy; you can highlight the
good/bad/successes/blunders. What changes will be required as a result of COVID-19? Prepare a one-page suggestion for SWA’s board of directors based on your findings, which includes a discussion and high-level implementation plan for at
least three new initiatives SWA can pursue while preserving its present low-cost/differentiation strategy. The inclusion of COVID-19-specific criteria is reasonable. Combine these into a single document with a minimum of three pages of material (not including reference and title pages). Please format your paper according to the APA rules.
In other words, you should be able to make suggestions to the board (1+pages) after producing an analysis of Southwest Airlines’ (SWA) use of a low-cost/differentiation strategy that includes at least 5 references (2+pages). Assume you’ve
been employed as a consultant to assist the company in moving forward and recovering from the pandemic. Based on the information you gathered during your analysis, what advise or guidance would you give them? As you link your writing
back to the course material as well as your own research, include both qualitative and quantitative justification for your recommendations.
*Remember, this is your opportunity to demonstrate both your knowledge and your ability to apply it to a current real-world issue.
Requirements for Turnitin:
Your similarity score must meet a minimum of 25% for each assignment.
Assignments having a similarity of more than 25% must be changed and resubmitted to Turnitin until the 25% criteria is met.
A new similarity score may take up to 24 hours for resubmissions.
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For each 1% above the 2 percent barrier, assignments with a score of more than 25% will lose 2% of their points. A score of 28 percent similarity, for example, will result in a 6% penalty.
Southwest Airlines’ Low-Cost, and Differentiation Strategy in Action
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Southwest Airlines’ Low-Cost, and Differentiation Strategy in Action |
Southwest Airlines’ Low-Cost, and Differentiation Strategy in Action