Steps Necessary to Conduct Marketing Research Essay
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Steps Necessary to Conduct Marketing Research Essay
Final Paper
the final assignment is a paper that describes each of the steps necessary to conduct marketing research based on a specific marketing research problem. Choose a marketing research issue for the Final Paper from the cases at the beginning of each chapter in the text or choose your own marketing research issue (you must get instructor approval) and write a marketing research plan for that issue. Although the actual research does not need to be conducted, you need to describe how to carry out each step of a marketing research plan, as listed below, in relation to your marketing issue:
1. The need for marketing research
2. The marketing research problem
3. Research objectives
4. Research design
5. Information types and sources (primary and secondary)
6. Methods of accessing data
7. Design data collection forms (or scripts)
8. The sample plan and size
9. Methods of collecting data
10. Analyze data (if data is not collected, describe the methods that should be used to analyze it)
11. How the report should be presented and to whom
Writing the Final Paper
The Final Paper:
1. Must be 8 to 10 double-spaced pages in length (excluding the title and reference pages), and formatted according to APA style as outlined in the Ashford Writing Center
2. Must begin with an introductory paragraph that has a succinct thesis statement
3. Must address the topic of the paper with critical thought
4. Must end with a conclusion that reaffirms your thesis
5. Must use at least six scholarly resources
6. Must document all sources in APA style
7. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing CenterWho Can Help
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You are the project manager for your organization, and you have been asked to develop the overall Project Management Plan that will be used to implement a change to current processes and methodologies. You have been assigned a point of contact (POC) within the enterprise’s program management office. You need to provide your POC with an overview of the project focus. In preparing to meet with your POC, you are going to collaborate with fellow project managers to discuss and share ideas on each of your problem areas.
In preparing for this discussion, you will need the following items:
Identification of the element of the organization in which the problem resides
A clear statement of the specific problem
The impacts on the organization
The initial goals of the project
Reference sources to research and develop a recommended solution
The instructions for this project are as follows:
The input must include a clear identification of the specific problem and where in the organization the problem exists.
Additionally, there must be clear statements regarding the impacts if the problem is not resolved.
The input must point out the goals that are to be reached by resolving the problem.
Initial reference sources that will be researched for development of the solution need to be identified.
Responses to 2 classmates must address 2 ideas with which you agree as well as 2 ideas with which you disagree.
The responses must have supporting reference sources.
Your initial input should have at least 2 references from sources other than school-provided materials or texts.
These sources need to be no more than 5 years old and from professional journals or Web sites of professional organizations.
The formatting of the input shall have references and parenthetical citations that comply with the sixth edition of the APA manual.
Steps Necessary to Conduct Marketing Research Essay
Steps Necessary to Conduct Marketing Research Essay
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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