Stop & Shop’ S Scan It! App Case Study
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Stop & Shop’ S Scan It! App Case Study
CASE STUDY 12-1- Stop & Shop ’ s Scan It! App(275-276)
Please refer textbook page no -275 for case study and answer the following questions.
- What is the benefit of the Scan It! data to Stop & Shop ? What are some of the questions the company could answer about its customers?
- How would you assess the level of capabilities of Stop & Shop ’ s use of analytics? What might the company do differently with the data to gain more value?
- What is the benefit of Scan It! for the customers? What concerns might shoppers have about their privacy? How would you advise Stop & Shop management to respond to these concerns?
300 words APA format with intext citations and references. Each question atleast 100 words.