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Strategic and Operational Goals for Top Managers
Description
One source says that “Operational” is something that helps things to work smoothly today, and requires constant attention, while. “Strategic” is something from the world of top managers, defined for a longer-term, often less tangible, but still very important. Investigate this site and discuss your key take-aways. https://bscdesigner.com/strategic-vs-operational-g…
In early years it was marketed to Britain’s upper class, and was reportedly a favorite of the royal household. But home carbonation of tap water eventually took off and in the 1970s and 1980s the company grew to reach 10 million U.K. homes, alongside a marketing catch phrase: “Get Busy With the Fizzy.”
A series of changes of ownership, which included Reckitt & Coleman and Cadbury Schweppes, grounded momentum. Eventually the company was bought by Soda-Club, its Israeli distributor. Then private equity took a controlling interest, appointed Mr. Birnbaum–previously the Israel CEO of U.S.-based sports-apparel company Nike Inc.–as CEO, and listed the stock in 2010. SodaStream now has 2,000 employees.
Earlier this month SodaStream reported its revenue had climbed 31% to $171.5 million for the quarter ended June 30, while its net income rose 82%. The company described the quarter as its best to date.
A backlash against single-use plastic has taken hold in some countries in Western Europe, where SodaStream makes most of its sales.
One SodaStream ad featuring “Game of Thrones” actors Hannah Waddingham and Thor Bjornsson has captured 2.7 million views on YouTube. It parodies a scene from the television series, with a woman crying “Shame!” as she follows a man carrying bottled sparkling water out of a grocery store.
As recently as this month, SodaStream had been planning a fall campaign “against single-use plastic bottles and big beverage,” a company spokeswoman said in early August.
PepsiCo said Monday that buying SodaStream is one of several ways in which the soda giant is reducing the use of plastic bottles. Others include Drinkfinity, a kit that includes reusable bottle and recyclable flavor pods, and Aquafina water stations, which dispense water with or without flavors in offices and on college campuses.
Cara Lombardo contributed to this article.
Write to Jennifer Maloney at [removed] and Saabira Chaudhuri at [removed] By Jennifer Maloney and Saabira Chaudhuri
Strategic and Operational Goals for Top Managers
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Strategic and Operational Goals for Top Managers |
Strategic and Operational Goals for Top Managers