Strategic Management Assignment (MGT3150)

Strategic Management Assignment

Instructions:

Strategic Management Assignment (MGT3150)

Trimester 1 of 2021 – Final Exam

Type of Assessment: Take-Home Exam

50 percent weighting

ULO 1, 2, 3, and 4 were assessed as learning outcomes.

Wednesday, June 16, 2021 at 11:59 p.m. (ASET)

After each question, type your answers and save the file as a Word document. Moodle is required for all submissions. Submissions received after the deadline will not be accepted.

Question 1 (4+4+4+4+4 = 16 points)

The market for big commercial jet aircraft has long been dominated by only two companies: Boeing and Airbus. Boeing jets accounted for 50% of the world’s commercial jet aircraft fleet in early 2012, while Airbus planes accounted for 31%. The global market was divided among numerous smaller competitors, including Embraer of Brazil and Bombardier of Canada, both of which had a 7% stake. The market as a whole is huge and increasing.

Air travel demand has grown at a compounded annual rate of 5% per year since 1980, driving demand for new aircraft. According to Boeing, the global economy would grow at 3.2 percent per year between 2011 and 2031, while airline traffic will grow at 5% per year as more people from emerging economies travel by air for business and pleasure. Clearly, the size of future demand presents a huge profit opportunity for Boeing and Airbus, the two primary incumbents. With five makers rather than two in the market, it appears that rivalry in the narrow-bodied portion of the business will heat up, perhaps lowering prices and earnings for the main two incumbents.

(Continue reading on the next page)

Required:

a) Explain why only two players can profitably compete in the wide-body section of the major commercial jet aircraft business at the moment. What does your response mean in terms of entrance obstacles into this market? (4 points)

b) Are the entrance obstacles for the narrow-bodied sector and the wide-bodied segment the same? Give an explanation for your response. (4 points)

c) What would your long-term development strategy be if you were a new entrant into the narrow-bodied business, as Comac and Bombardier are? (4 points)

d) What can Boeing and Airbus do to discourage new entrants into the business and/or keep them confined to the lower end of the market (smaller, narrow-body planes)? (4 points)

Question 2 (9 points = 3 + 3 + 3).

a) When do you think a company’s competitive edge will last the longest? (3 points)

b) Is it conceivable for a corporation to be the lowest-cost producer in its industry while still producing the best valuable product for customers? Discuss. (3 points)

c) Why is it critical to comprehend the factors that influence profitability as measured by return on invested capital? (3 points)

Question 3 (10 points = 3 + 4 + 3).

a) Under what circumstances may horizontal integration be incompatible with the goal of profit maximization? (3 points)

b) How does the internal value chain of a company differ from the industry value chain? What is the connection between vertical integration and the value chain of an industry? (4 points)

b) What activities should a corporation outsource to independent providers in order to create value? What are the dangers of outsourcing these functions? (3 points)

Question 4 (four plus eight plus three equals fifteen points)

More than 75% of the world’s population used mobile phones in 2012, with 80% of those accessing the mobile Web. Mobile payment systems had the potential to allow all of these users to conduct financial transactions on their phones in the same way that they would on their personal computers. Although browsing the web on a mobile device is similar to doing it on a laptop, there was no popular mobile payment mechanism in place at the time. Near Field Communication (NFC) chips for smartphones have been developed by leading companies to facilitate wireless transactions and permit purchase without contact. Customers’ information was transmitted via a downloaded application and the web by companies that did not require NFC chips. Customers could simply enter their phone numbers and a PIN number or use their PayPal-issued card to complete payments, giving companies like PayPal a clear edge.

Interesting mobile banking alternatives were gaining hold even faster in other regions of the world where mobile phones are utilized more than banks. As a result, the opportunity to provide such people with quick and low-cost money transfers is considerable. Inter-bank is India’s most popular system. The National Payments Corporation of India created the Mobile Payment Service (NPCI). This approach assigns each person a unique identity that is linked to his or her bank account.

With such far-reaching implications, mobile payments were seen as a once-in-a-lifetime possibility by 2013. It has the potential to boost e-commerce, smartphone use, and worldwide financial services. Obstacles still persist, however, due to the incompatibility of numerous mobile payment systems.

Required:

a) What are the benefits and drawbacks of consumers and businesses adopting mobile banking systems? (4 points)

b) What are the key factors that influence whether a) consumers, b) merchants, c) banks, and d) credit card firms find certain mobile payment methods appealing or unappealing? (8 points)

c) What factors are most likely to influence the success of mobile banking systems? (3 points)

THE EXAM PAPER COMES TO AN END

T1 2021 1 MGT3150 Final Exam

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow

Strategic Management Assignment

PLACE THE ORDER WITH US TODAY AND GET A PERFECT SCORE!!!