Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Strategic Management Case Study Assignment
For this case analysis, you should prepare a written analysis of 3 to 5 pages that uses the text and other credible sources as appropriate. Your paper should have 1″ margins, be double spaced, and use APA formats for
topic and subtopic headings
citations
references
Your case must minimally address the following issues / questions:
Perform an internal environment analysis of Tim Hortons Inc. Construct a summary of the company’s strengths and weaknesses. Does the company maintain any perceived competitive advantages?
Perform an external environment analysis of the domestic and international restaurant industries. Construct a summary of the company’s opportunities and threats.
Conduct a competitive comparison between Tim Hortons and its biggest competitors in Canada and the U.S. What are the strategic implications of this analysis?
Using the results of your analysis, assess Tim Hortons’ strategic objectives and five-year strategic plan. Does the analysis reveal any flaws in the company’s direction? Make recommendations to strengthen the company’s strategy and to improve its chances of achieving success.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Strategic Management Case Study Assignment |
Strategic Management Case Study Assignment