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Strategic Marketing Presentation Assignment Discussion
Week 10 Assignment – Marketing Strategy Presentation
Having developed a marketing strategy and plan for implementation, you must now present this information to your chosen business. You will create a presentation sharing your overall marketing strategy.
Using PowerPoint, Prezi, or other appropriate software, develop a presentation of 10–15 slides that covers all aspects of the marketing strategy. Slides should be bulleted, with notes that detail the information on each slide. Slides should be professional quality and free of grammatical and spelling errors.
Your presentation should address each of the following:
Characteristics of the market-driven strategy the company will take.
Marketing segmentation strategy.
Customer relationship management strategy.
Strategy for collecting information on prospects.
Strategic partnerships the company could develop to promote both companies.
Strategy for managing a top-selling product or service.
Pricing strategy for one of the top-selling products or services.
At least two new ideas for advertising and sales promotion strategies.
Digital strategy.
A plan to measure marketing performance.
Uber Marketing Plan
You are to develop a 3-year marketing plan for Uber in the UK: I want analysis and how to be a good opportunity and challenge for the company.
1- I want 700 words
2- just write about 1- segmentation 2- targeting 3-positioning
Strategic Marketing Presentation Assignment Discussion
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Strategic Marketing Presentation Assignment Discussion |
Strategic Marketing Presentation Assignment Discussion