Temple Health Services Marketing Essay Assignment

Temple Health Services Marketing Essay Assignment

Instructions:

Temple Health Services Marketing Essay Assignment

In this first assignment, you will develop a brochure and an email for your chosen organization, department, service, or product about its public reputation and how those impacts buying decisions. Choose a provider, service, or product that is located within 100 miles of your home. This may be:

A small health care organization (such as a podiatrist office, a physical therapy center, or a mental health clinic).

A department or service within a larger health care organization (such as a sports medicine department, hospice care, or diabetes management services).

A product offered by a health care organization (such as medical equipment, oxygen, or pharmaceuticals).

PART 1: BROCHURE

Imagine you are the marketing director of your chosen organization or department. You are charged with developing a brochure for a specific service or product within your organization. Select a provider and create a brochure to market the service or product that the provider offers. The brochure should meet the following criteria:

Provide information to health care consumers who might be interested in this service or product.

Why choose this specific service or product?

What are the benefits?

Give information that markets the service or product while leveraging the provider’s education, credentials, certifications, fellowships, and professional reputation.

Include statistics regarding the patients served, quality outcomes, and other patient satisfaction information. You may use these resources to find that information:

Healthgrades.

National Hospital Rankings.

CarePrecise.

Centers for Medicare and Medicaid Services.

Include images of your chosen provider. Include the organization’s logo, and utilize other suitable graphics or photos to enhance visual appeal. You may use these resources to find images:

Google Images.

Royalty Free Illustrations Images (Shutterstock).

Provide references (footnotes) for any statistics that you include.

You can use Microsoft Word, Microsoft Publisher, Sierra Print Artist, or another software program to design a professional brochure. Here are some design resources to help spark your creativity:

The 174 Coolest Brochure Designs for Creative Inspiration.

How to Design a Stunning Brochure: 30 Expert Tips and Templates.

Create the Best Brochure.

Additional resources to help you complete this assignment are available in the assignment preparation study from the previous week.

PART 2: EMAIL TO A PROVIDER

In a separate document, write a 1–2 paragraph email to your chosen provider in which you professionally comment on their online reputation.

Commend the provider on the positive aspects of their online reputation.

Describe how a provider’s reputation supports the health care organization’s professional reputation and supports marketing and growth of the organization.

Make recommendations to improve or enhance the provider’s online reputation and/or to broaden their reach.

If your provider is not a part of a larger health care organization, state this, and provide the hypothetical response you would offer if they did belong to a large health care organization. Explain how this provider’s reputation would affect the marketing strategy and positioning of the larger organization.

Temple Health Services Marketing Essay Assignment

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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