Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
The Future of International Marketing Advice for Tata Motors Paper
This assignment, which consists of a 1500-word blog post, requires students to advise any organization of their choice on how to effectively manage international marketing activities in light of recent and ongoing global developments such as global pandemics, advances in digitalization and technology, the drive for netzero or environmental sustainability, and a heightened focus on sustainability.
Students must focus their discussion on one or two of the global events listed above, and tie their advise to no more than two of the following topics:
(a) international product/service decisions or strategies; (b) international distribution decisions or strategies; (c) international communication decisions or strategies; (d) international pricing decisions or strategies; (e) international supply
chain decisions; (f) country market selection for international markets; (g) entry mode for international markets.
Submissions that demonstrate an awareness of how the complex and dynamic environmental context encountered by international marketers may be managed through effective international marketing decision making are likely to receive
higher marks. Students must use an international referencing style and adhere to the following text from the student handbook: “All work presented…. must be expressed in the student’s own words and must contain his or her own ideas and judgments.” The following resources may be useful to students as they write their blog posts:
The University of Edinburgh | How to Write an Engaging Blog
WhoIsHostingThis.com explains how to use references in your blog posts.
The Ultimate Guide to Writing a Blog Post in 2021 (smartblogger.com)
Here’s a good example of a blog post:
Has the epidemic altered public perceptions of science? | Social Science Impact (lse.ac.uk)
Original ideas or new insights based on autonomous thought and creative thinking should be available. And a logical division of the work into sections (introduction, key points, and conclusions) with suitable paragraphing, linking, and
signposting, as well as an appropriate presentation that clearly communicates ideas.
1500 words (explanation and answer)
RUBRIC |
||||||
Excellent Quality 95-100%
|
Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
|||
Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
|||
Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
|||
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow
The Future of International Marketing Advice for Tata Motors Paper |
The Future of International Marketing Advice for Tata Motors Paper