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Why Crystal Pepsi was a Flop Discussion Essay Paper
I’m working on a marketing discussion question and need an explanation and answer to help me learn.
All work must be original and requires academic resources.
In the early 1990s, Pepsi released a new product called Crystal Pepsi, which was a clear-color, caffeine-free version of its popular cola soft drink. While the product had some short-term success, it was soon discontinued after a couple years. Please read the following article, which provides an interesting summary of issues with the product from the perspective of consumers, competition, and even political landscape: https://www.mashed.com/111261/crystal-pepsi-flop/ (Links to an external site.) . Based on what you learned about “new products” in Chapter 9, what do you think Pepsi didn’t do properly, or should have done differently, to avoid the mistakes it witnessed with Crystal Pepsi?
Why Crystal Pepsi was a Flop Discussion Essay Paper
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Why Crystal Pepsi was a Flop Discussion Essay Paper |
Why Crystal Pepsi was a Flop Discussion Essay Paper