Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
The focus of this TMA is on application of acquired knowledge in marketing and marketing research. The report should be concise and not exceed 1,000 words, using font size 12 and 1.5 line spacing. Referencing using the APA convention is required. Exceeding word limit of 1,000, inappropriate referencing and plagiarism will result in marks reduction.
Your company is a diversified packaged food company that is keen to introduce a new line of nutritious baby food in Singapore. As their Marketing Manager, you are tasked to make recommendations whether they should do so.
Question 1
Discuss how marketing research could be applied to the different facets of the marketing mix (Product, Price, Place and Promotion) as research questions to understand the potential for a new line of Baby Food.
(40 marks)
Question 2
Conduct a desk research into “Packaged Foods” in Singapore 2021, using the “Passport” edatabase available on SUSS’s e-library. Examine “Passport’ as a secondary data source and prepare a proposal to justify if your company should launch the new line of Baby Food.
(30 marks)
Question 3
Discuss how you would use focus groups to help you understand preferences for baby food.
(30 marks)
SINGAPORE UNIVERSITY OF SOCIAL SCIENCES (SUSS) TMA – Page 2 of 4
SINGAPORE UNIVERSITY OF SOCIAL SCIENCES (SUSS) TMA – Page 2 of 4
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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