Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
As part of your Individual Video Assignment, you will view one of the provided videos, Choice 1 or Choice 2. Then you will respond to the questions associated with the video you chose.
The answer for each question should
contain approximately 5-15 sentences. The maximum length of the assignment is two pages,
typed, double-spaced with the font size 12. Place the title of the video you select at the
beginning of the paper and list the discussion question numbers before your answers.Choice 1: https://online.fiu.edu/videos/?vpvid=f49b9004451e4d89ba5236dec9e16fda
- Question 1: What other ethnic subculture segments should be considered as an important segment for McDonald’s? What marketing plans and activities will attract these segments?
- Question 2: How difficult is it for McDonald’s to position its products toward one segment without negatively affecting another segment?
- Question 3: Describe what you think about the video.
Choice 2: https://online.fiu.edu/videos/?vpvid=2d51e9e12cee4db38c8498e954d0e11e
- Question 1: Discuss the various factors which have caused Oreo to customize its marketing mix across country or culture. Have its globalization efforts been successful in meeting local needs? Could it do more? Explain.
- Question 2: What is the core Oreo “brand image” globally? What sorts of advertising approaches has it used to communicate this image?
- Question 3: Describe what you think about the video.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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