Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Social Media Brand Winner & Loser of the week: you can choose to present an article, ad, press release, etc. from any current publication or credible Internet source. There is something happening on social media every day, brands are launching new products, artists are releasing new music. Sometimes the ideas can be great and sometimes it can be an epic failure. Using your social media accounts select an item from a company, brand or celebrity, etc. that you will deem a “winner” for using social media effectively and you will also select a “loser” for any company or celebrity that didn’t use it successfully. You must submit the assignment via Brightspace and provide an extra copy to that you will be ready to present to class. You will need to include a screenshot of the social post the date any URLs and why it is a winner and/or loser. If it contains a video feel free to show in class. Please submit a word document that includes the following.
- Selection of your Winner of the Week and why
- Selection of your Loser of the Week and why
- Include any and all urls and screenshots as stated above
- Be ready to be called on to present your winner and loser to share with your classmates
- The winners and losers must come from social media channels (Twitter, Insta, TikTok, YouTube, Pinterest) and it must be current
- What deems a winner
- A social media post that went viral
- That also made news headlines resulting in a feel good/charitable moment
- A post that resulted in positive change
- What deems a loser
- A post that sparks outrage
- A post that ends up having to be removed based on the outrage
- A post that may end up getting media coverage but in a negative way
- Use your best judgement and begin to think strategic
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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