nature and functions of strategic management
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nature and functions of strategic management
Competency
Examine the nature and functions of strategic management.
Instructions
Today a new quarter begins at one of the following well-known organizations: Google, Walt Disney Company, Amazon, P&G, 3M, or Ford Motor Company. Please choose one of these organizations to complete the summative assessments for this course. Once you choose an organization, you should use that organization for all of your assignments.
There are changes on the horizon for your chosen company that could either impact business positively or negatively, so there is a need to revisit the current strategic plan.
Complete the following steps by writing a three- to four-page APA formatted paper with at least two outside sources (in addition to the text):
Research what the vision and objectives are for the organization over the next two years.
What is the current vision and has the organization followed this vision through their actions? If so, how, and if not, in what ways?
What are the short-term and long-term objectives for the organization? In what ways can these objectives be achieved? (If the organization has not provided this information, use your research to hypothesize what these objectives might be, and how they could be achieved.)
Complete a SWOT analysis by performing research on your chosen organization. If the necessary information is not available, infer what the missing information might be based on your research.
What are the current strengths of the organization and will they still be of value as the industry changes?
In what way can the current weaknesses be minimized while adapting to the change on the horizon?
Are the opportunities of the previous plan still applicable? If not, what will the new opportunities be?
What are the upcoming threats? Can they be addressed in the same way as they have been in the past?
In addition to answering the questions above, please answer the following question in your paper: In what way was this analysis beneficial in providing the beginnings of a well-rounded plan for the future, and in what way will this understanding impact the workforce? Incorporate information from the readings, your research, and personal experience (using APA citations where appropriate).
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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