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Instructions:
Marketing Opportunities And Brand Presentation Essay
Marketing Opportunities
Marketers monitor the internal metrics for their products as well as relying on companies that provide metrics and analytics on a constant basis regarding website activity, social media responses in certain demographic groups, and more. In this simulation Assignment, you will access the simulation with survey data and the CSR database of the new company, ASG. Then you will begin to analyze data and determine the marketing opportunities involved for improving brand loyalty regarding your chosen product line.
The following Course Outcomes are assessed in this Assignment:
MT450-3: Evaluate a firm’s marketing opportunities.
PC-3.2: Interact with others in a professional manner using appropriate communication and presentation skills.
You will create a minimum of 12 Microsoft PowerPoint slides with audio and an additional title and references slide with notes below each slide for the marketing director (MD) and marketing team.
Address the following checklist items based on the simulation survey results (located below), the CSR database, chapter readings, and Learning Activities:
Checklist:
Evaluate the marketing opportunities for your selected product line’s children’s and youth products and the customer experience based on the survey data (found in the simulation link below), the ASG CSR database, and readings.
Recommend marketing opportunities for improving brand loyalty for each of the products in your previously chosen product line.
Determine the brand personality of ASG according to Aaker (1997) (as cited in Kotler & Keller, 2016, p. 163).
Determine who influences the consumer buying decision for each of your products in your previously chosen product line and how marketing can improve upon the current influences (use the CSR database).
Determine the global marketing opportunities if the majority of suppliers are located in the United States and the entire product line you chose is of increasing interest to consumers in your choice of either the European Union (EU) or Asia (reference Chapter 8).
Marketing Opportunities And Brand Presentation Essay
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Marketing Opportunities And Brand Presentation Essay |
Marketing Opportunities And Brand Presentation Essay