Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Gillette and Dollar Shave Club are the subject of a business discussion.
ANSWER ONLY ONE QUESTION
Select Case 5: Business Model Innovation: How Dollar Shave Club Disrupted Gillette from your eBook (pp. 475-479). For this discussion, you will read the case and then answer ONE of the five questions. The length of your discussion post (ONE) should not be more than 200 words.
Questions:
Do you prefer to buy shaving equipment in a physical store or online? Justify your decision.
How did Gillette achieve a competitive advantage at first? Was it possible for Gillette to maintain its competitive advantage? If so, how would you go about doing it?
What market entry strategy did Dollar Shave Club’s Michael Dubin employ to break into the industry? How did they get into the business? What kind of innovation did they apply, and why did it work?
Why did Unilever give Dollar Shave Club $1 billion (in cash!)?
Do you believe internet firms like Dollar Shave Club and Harry’s will continue to eat into Gillette’s market share? Why do you think that is?
Requirements: 200 WORDS OR LESS
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Gillette and Dollar Shave Club, the subject of a business discussion |
Gillette and Dollar Shave Club, the subject of a business discussion