Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Discussion Paper on E-Commerce SEO
Assume you wish to improve the search engine optimization of a website. Your client is a vehicle dealer in the United States. One by one, answer all of the questions below. Please make a count of your responses (1a, 1b,2,3,4, 5, and 6). Each question is worth a total of five points (6 X 5). Make careful to give a complete answer/explanation, but keep your responses SHORT to save time.
1) You have just developed a shortlist of the following words for SEO after interviewing your client and based on the content on their website:
Dealership of automobiles
finest auto dealer near me vehicle sales
a) You must now determine which of the four phrases is the most appropriate for the home page’s SEO. Perform a quick keyword search and list the results in the section below. Which term would you suggest based on your research? Why? Which keyword tool would you choose if you had to choose?
c) Make any other phrase(s) that you think will be good for the home page’s SEO. Please explain why.
2) Create an SEO table for the main page based on the phrase you specified in the previous step. Copy/paste the SEO table into the area below or upload it here.
3) Assume you want to rank for the phrase “car dealer in Seattle” on the client’s contact page. Fill in the SEO table for the phrase/page you’ve been provided. Copy/paste the SEO table into the area below or upload it here.
4) Assume you now wish to increase the number of incoming links to your website. Describe the technology you’d use to figure out how many incoming links you have right now. Also, discuss the tactics you’d employ to boost the amount of inbound connections.
5) Assume you now want to add a lot of material to the client’s website in order to apply the “long tail theory” to SEO. Describe your approach.
6) Assume you’re running a PPC campaign at the same time.
a) How would you assess your SEO project’s success? (explain one or two major metrics or tools you’d utilize) b) How would you assess the performance of your PPC campaign? (explain one or two essential KPIs or tools you’d employ)
RUBRIC |
||||||
Excellent Quality 95-100%
|
Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
|||
Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
|||
Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
|||
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow
Discussion Paper on E-Commerce SEO |
Discussion Paper on E-Commerce SEO