Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Adidas Corporation Discussion Essay Paper
1) Based on the information in the case study propose (and explain your reasons) the organization’s strategic intent at this stage.
2) Define and justify communication objectives for a corporate communications plan
3) Identify and justify 2 key target audiences and/ or stakeholder groups that are to be prioritized
4) Propose and justify core themes and messages to build reputational platform.
5) Select two marketing communication tools for this campaign and critically evaluate them to justify your choice.
6) Evaluate and justify appropriate media vehicles for the integrated corporate communications plan
7) Explain the importance of monitoring and measuring the effectiveness of a corporate communications campaign. Recommend a range of methods suitable for monitoring and measuring the proposed UltraBoost campaign.
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Adidas Corporation Discussion Essay Paper |
Adidas Corporation Discussion Essay Paper