Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Anheuser-Busch Marketing Plan Essay
This task will provide you the opportunity to study Anheuser-marketing Busch’s process. The theoretical learning from this course is applied when researching this company.
Please include the following sections in your marketing plan.
Introduction: Include a quick company introduction.
Competitive analysis: who are the competitors of your company and how do they distinguish? Identify your company’s two or three strengths and two or three disadvantages compared to at least two competitors.
Marketing Tactics: What are your company’s marketing strategies for the worldwide customer brand? Use the four Ps indicated below in your analysis.
Product: Start with a theoretical product definition. What is your company’s product/service offer? How did the development of these new items alter the marketing strategy of your company?
Location: Start with a theoretical place definition. What are your company’s distribution channels?
Pricing: Start with a theoretical price definition. What is your company’s pricing strategy?
Promotion: Start with a theoretical promotion definition. What are your company’s traditional and digital marketing methods? Explain at least three traditional methods and three digital methods.
Competitive advantage: Identify the competitive advantage of your organization in each of the four areas. Remember that in one area your organization might have a competitive advantage and not in the other. Include rationale support.
Your submission must be subheaded and in essay format. You have to incorporate at least five scholarly sources (no blogs, no Wikipedia) and the three have to be peer-reviewed. Your academic work must last for at least six pages, not counting the title page and page of references. APA format is necessary.
RUBRIC |
||||||
Excellent Quality 95-100%
|
Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
|||
Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
|||
Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
|||
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow |
Analyze the Water Footprint Results