Apple Company Marketing Strategies Research Paper
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Apple Company Marketing Strategies Research Paper
1) Topic: Research a company you like, and suggest new and creative marketing strategies to the company.
Suggested Research Report Format:
You can select the company you want to research;
You need to submit a research proposal by October 13th that includes:
-Target Company / Description
-The reasons for your choice,
-Outline of your research report
Research paper will be no more than 5 pages, including references; 12-point font; double-spaced; Images, charts, maps, graphs, etc. should be placed in appendices (these should be in addition to the 10 written pages).
- Current Situation
1.Current Performance
2.Strategic Posture
- Mission
- Objective
- Analysis of Strategic Factors
Situational Analysis (SWOT)
- Strengths
- Weaknesses
- Opportunities
- Threats
- Marketing Strategy
1.Current Marketing Strategies
2.Recommended Marketing Strategy
Resources for Research
Company Information
Annual Report
Securities and Exchange Commission Annual Report Form 10-K and 10-Q
Standard & Poor’s Register of Corporations, Directors, and Executives.
Value Lin’s Investment Survey
Shareholders meeting notices in SEC Form 14-A
Economic Information
Business Cycle Development (Department of Commerce)
Current Business Report (Department of Commerce)
Economic Indicators (Department of Commerce)
Economic Report of the President to Congress
US Industrial Outlook (Department of Commerce)
World Trade Annual (UN)
Others
Bloomberg – Information on Interest Rates, Stock Prices, Currency Conversion Rates, and other general Finance Information.
Dun & Bradstreet – Short reports on 10 million public and private US companies.
Fortune 500 – Statistic for largest US corporation
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Apple Company Marketing Strategies Research Paper