Assessing the Potential Marketability of a Healthcare Organization
Order ID: 89JHGSJE83839 Style: APA/MLA/Harvard/Chicago Pages: 5-10 Instructions:
Assessing the Potential Marketability of a Healthcare Organization
Instructions
Supporting Lectures:
Review the following lectures:
Market Growth
The Four Ps of the Marketing Mix
The Five Ps of Healthcare Marketing
Assessing the Potential Marketability of a Healthcare Organization
The project assignment provides a forum for analyzing and evaluating relevant topics for this week on the basis of the course competencies covered.
Introduction:
In this week, you explored the next steps involved in the strategic planning process. Specifically, you examined the general marketing mix and the more contemporary healthcare marketing mix. Likewise, you learned about the various strategies present in healthcare marketing.
In this assignment, you will conclude the potential marketability of a healthcare organization on the basis of your findings after evaluating each of the organization’s marketing mix (both general and healthcare). This will require you to research two healthcare organizations in a similar geographic location.
You will have the flexibility to select any two healthcare organizations, which offer similar services and serve the same geographic location.
For example, you may be interested to research two acute care hospitals (a type of service) in Savannah, Georgia (location). In this example, you would need to research two existing acute care hospitals in Savannah, Georgia, and complete the marketing mix assessment for each.
Please review the following and use specific information from these resources, your course resource, and additional research to address the tasks posed below:
Resources:
United States Census 2010. (n.d.). Interactive population map. Retrieved from https://www.census.gov/2010census/popmap/
United States Census Bureau. (n.d.). Retrieved from https://www.census.gov/
Medicare.gov. (n.d.). Find & compare doctors, hospitals, & other providers. Retrieved from https://www.medicare.gov/forms-help-and-resources/find-doctors-hospitals-and-facilities/quality-care-finder.html
Tasks:
Select a type of healthcare service (acute care, rural health clinic, long-term care, and home healthcare) and a location (city/state) that interests you.
Provide an overview of the two healthcare organizations and location you selected.
Discuss the four Ps of marketing for each organization you selected (product, price, promotion, and place).
Discuss the five Ps of healthcare marketing for each organization you selected (physicians, patients, payers, the public, and the presence of politics).
On the basis of your findings, discuss which organization has the most marketing potential.
Discuss the most appropriate growth strategy for the selected organization. (Should the organization expand its existing services to a new market or offer new services to the existing market?)
To support your work, use your course and text readings. As in all assignments, cite your sources in your work and provide references for the citations in APA format.
Submission Details
Present your response in a 6- to 8-page Microsoft Word document formatted in APA style.
On a separate page, cite all sources using APA format.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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