Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
Assessment Information Of Learning Outcomes Paper
Assessment Information
This assignment is designed to assess the following learning outcomes:
Students must be able to:
Demonstrate an understanding of the main theories in consumer behaviour and how these can be applied in marketing endeavours.
Understand the psychological underpinnings of consumer behavior
Produce a critical analysis of a contemporary issue in consumer behavior
This assignment is an individual assignment.
Coursework Questions:
The coursework comprises of a 2250-word individual essay on the below topic:
Using theories of consumer behavior discuss and analyse how cultural values and social class influence pro-environmental consumption.
A penalty of 10% of the mark is applied if the word limit is exceeded more than 10% or is below the limit by more than 10%
Attachments:
jan2017_cw_brief.doc
lecture_2_consumer_decision_making_sv.pptx
lecture_3_semiotics_v_st.pptx
lecture_4_sensation_and_interpretation_sv.pptx
lecture_5_identity_211mkt_v_st.pptx
lecture_6_personality_211mkt_v_st.pptx
wk_7_friday_lecture_social_class_and_income.pptx
Assessment Information Of Learning Outcomes Paper
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Assessment Information Of Learning Outcomes Paper |
Assessment Information Of Learning Outcomes Paper