Association Between Advertising Expenditure’ And Weekly Sales
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Association Between Advertising Expenditure’ And Weekly Sales
Question Description
The ACE is situated by the harbour in the historic town of Smallville. The ACE is a family run pub providing bed and breakfast accommodation and delicious home-made bar meals. Sarah Essen, marketing manager, needs to investigate the company advertising expenditure and its sales revenue.
Sarah believes that the company sales revenue depends on the advertising expenditure as many small companies run advertising to support the selling function. The data of advertising expenditure and weekly sales from last year has been collected and entered on the worksheet entitled ACE.
(a) State, giving a brief explanation, which variable would be the dependent variable and which variable would be independent variable.
(b) Draw a scatter plot of this data on graph paper and comment on the association between ‘Advertising Expenditure’ and ‘Weekly Sales’ as indicated by the scatter plot.
(c) Calculate average of ‘Advertising Expenditure’ and ‘Weekly Sales’, the Correlation coefficient (R) and Coefficient of Determination (R2) for this data. What does the value of your coefficient tell you about the association between the two variables?
(d) State the regression equation for this task.
(e) Using the equation that you achieved from above estimate the sale revenue if (i) the advertising expenditure were £1,000
(ii) the advertising expenditure were £1,500
- i) Draw conclusions from the results that you achieved from the questions above. Your answers should include
(i) The purpose of regression analysis.
(ii) The results of your analysis for each question.
(iii) The interpretation of your results/methods including any suggestions where appropriate. Your interpretation should include the interpretation of correlation between two variables including the strength, direction, and an explanation of the effect.
(iv)Conclusion – a summary of what you have achieved.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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