Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
BADM 214 Principles of Marketing Research Essay
It is very important for people to know and understand the events that are happening across the globe. This assignment is designed to have you read one article from a newspaper, magazine, or web site and to analyze those articles. Forbes.com and Mashable.com are good websites, but you can also search the web for news regarding a marketing topic from our book. Articles should pertain to events happening in our world today, such as something you see in the news.
Do not pick an educational article that gives advice, as this is not a current event. If you would like to double check that your article is appropriate, you may email a link to the article (this is not required) no later than 48 hours before the due date. Make sure you include which chapter and topic apply to the article.
This assignment should be typed, but you may use the format on this page. Make sure you use the headings (Topic, Title, Article Source….), not just numbers. Paragraph form is not necessary. This assignment is worth 100 points. Please email me with any questions.
You are to include the following criteria in your assignment (notice criteria continue on second page):
iii. Four sentence minimum
This is an example of a current event assignment from a different course, but it is a good guide as far as formatting goes!
Current Events Assignment #1
BADM 105: General Business Administration
BADM 214 Principles of Marketing Research Essay
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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BADM 214 Principles of Marketing Research Essay |
BADM 214 Principles of Marketing Research Essay