Balanced Scorecard Financial Case Assignment
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Balanced Scorecard Financial Case Assignment
APPENDIX 3
Balanced Scorecard
FINANCIAL PERSPECTIVE:
Objective · Increase AG’s total revenue and positive cash flow Measures & Target · Increase revenue to $1.4 million by 2015 · Increase net income to $704 thousand by 2015
· Increase cash flow to $2.7 million by 2015
· Capture 8.73% market share by 2015
Initiatives · Monitor key performance targets on a quarterly basis · Monitor territory performance on a monthly basis
CUSTOMER PERSPECTIVE:
Objective · Acquire and retain new customers while expanding MR brand recognition in German market Measures & Target · Establish 5 new institutional customers per quarter · Maintain greater than 80% repeat sales by 2012
· Maintain greater than 80% customer satisfaction
Initiatives · Maintain quality control (product safety) on all MR products produced and shipped to the German distributor · Customer Focus Groups to increase brand awareness
· Campaigns to highlight the safety of MR brand, quality and the ability of MR to modify products towards customer needs (develop sales and marketing literature)
· Initiate 24/7 customer service
· Update AG website with German information on MR
· Provide “sample” packs to customers to build awareness
INTERNAL PERSPECTIVE:
Objective · Maintain current quality and safety standards that meet the EFSA certification while increasing efficiencies in operations Measures & Targets · Ensure 100% of MR exports meet or exceed EFSA guidelines and standards · Reduce production costs (bulk sales) by 25% with efficiencies of operations
Initiatives · Monitor and control the quality of MR brand production from raw materials through shipping that meet EFSA standards · Increase production volume by focusing on bulk production, eliminating disruptions in the production/cleaning process
LEARNING AND GROWTH:
Objective · Develop and train staff to increase employee efficiencies in production and to recognize and adjust for inconsistencies between current mixes vs. the German taste preferences Measures & Targets · Monitoring/measuring output levels of AG staff (25% increase in yield/25% reduction cycle time) · Increase output per person of AG US production staff by 25%/qtr Increase revenue per AG staff employee by 25% annually
Initiatives · Foster an environment of continuous improvement and innovation by encouraging open communication, empowerment, and suggestions to increase performance and adapt products where necessary · Production incentives for staff for increased output and performance
· Training opportunities for AG staff on newer production techniques, quality control, customer service, annual testing
· Training AG staff on the food tastes of Germany through customer surveys indicating where adjustments to mixes could be necessary (i.e. sweeter or nuttier)
· Customer feedback on sample packs in order to help the staff gauge inconsistency to German tastes
Note: Chart data includes excerpts from Kaplan and Norton, 1992 and 1996.
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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