BCG Growth-Share Matrix and GE and McKinsey Nine Cell Matrix

BCG Growth-Share Matrix and GE and McKinsey Nine Cell Matrix

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BCG Growth-Share Matrix and GE and McKinsey Nine Cell Matrix

BCG Growth-Share Matrix and GE/McKinsey Nine Cell Matrix

In the business world, an organization decision is affected by scarcity of resource. Every level in an organization struggle for the investment to make in each department and make the best use of cash with the limited resources. The GE-McKinsey nine-cell matrix is a strategic tool that provides a standard method in multi-business to expedite the investments in different departments. Whereas, a GE-McKinsey is an infrastructure that estimates a business portfolio and prepare strategies that are necessary to prioritize the investments. BCG growth-share matrix is a tool to evaluate the potential of business brand portfolio as well as to create investment strategies which is uses market share and growth rate factors.

The McKinsey models works to upgrade upon the BCG mode, in the two following ways: The BCG growth model has four cells while GE-McKinsey has nine cells. Nine cells give a better vision of the portrait of where business units are placed in the matrix. It also disconnects the invest and grow cells from the harvest and divest cells that are way closer to each other in the BCG matrix. It may mislead others of what investment decisions to make. The McKinsey matrix establishes the axes as the Corporation Allurement and the Employment Unit Strength.

The BCG matrix would be used in the healthcare facilities by strategizing using these four potential strategies; build, hold, harvest, and divest. By making individuals will increase the industries market plan. The GE McKinsey would be used in the health care facilities by helping to organize the modified resources to accomplish the best returns. The physicians will become more aware of how the product or the organization units perform. It will help to identify the strategy that the organization will need to make to improve their achievement of the organization’s portfolio.

While the GE business screen presents an advancement over the unique Boston Consultant Group growth state model, it still forms a slightly constrained view by not understanding communications among the business units. By

disregarding to confront the center’s capability leading to artistic value. Instead of serving as an original embellishment for a resource, portfolio matrices are of better use to display a quick summary of the strategic business units. It can be used in the healthcare industry to build strategic plans and identify how marketing can use them in the creation of marketing plans and communicating with their audience and service or product lines. The process of

communication makes it clear that marketing plan involves the integrated function which is focused on creating and delivering the value to customers through service or product. The practice of public health communication is

 

influenced by marketing strategies, specifically with the use of marketing research and adapting the consumer orientation. To convey the public health information, the customers can be communicated with the use of different types and availability of communication vehicles, for example, the counseling sessions, emails, radio, brochures tv and many more are well-suited to communicate. In healthcare, an organization should identify the communication

strategies and determine how to conduct the self-assessment with regards to the marketing best and improve the products or service to new priority population. It is an essential strategy for both enhancing impact and sustaining the initiatives for an organization that has a compelling reason to collaborate.

Reference

Jurevicius, O. (2014, August 19). How to Invest in a Great Portfolio with GE-McKinsey. Retrieved July 21, 2018, from https://www.strategicmanagementinsight.com/tools/ge-mckinsey-matrix.html

Martin, M. (2017, May 12). What Is a BCG Matrix? Retrieved July 21, 2018, from https://www.businessnewsdaily.com/5693-bcg-matrix.html

M, M. (2016, September 05). GE McKinsey Matrix: How To Apply it To Your Business. Retrieved July 21, 2018, from https://www.cleverism.com/ge-mckinsey-matrix-how-to-apply-it-to-your-business/

McKinsey Nine Cell Matrix

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Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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McKinsey Nine Cell Matrix

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