Order ID:89JHGSJE83839 | Style:APA/MLA/Harvard/Chicago | Pages:5-10 |
Instructions:
BUS 242 McCurry Restaurant versus McDonalds Appeal
McDonalds McCurry legal case
You may google the topic “McDonalds McCurry legal case” or take a look at the articles below. Be careful to check the dates of the article. This case has been going on for about nine years! You can still answer the questions listed below.
McDonald’s loses trademark fight against McCurry ( from Seattle Times) (If the link above is broken, please try the same article from San Diego Union-Tribune and let the instructor know)
McDonald’s wins EU ‘Mac’ trademark case
McDonald’s wins EU ‘Mac’ ruling
McCurry, the restaurant that defied the Big Mac wins eight-year battle
Discuss intellectual property law (more specifically, trademark law) as it applies to McDonald’s litigation against the Malaysian restaurant “McCurry” and answer the following question:
In your reasoned legal opinion, was the Malaysian federal court’s dismissal of McDonald’s lawsuit against McCurry a sound decision? Why or why not?
Visit http://mccurryrecipe.com/ and carefully examine the McCurry restaurant sign (Pictures and videos of the McCurry restaurant sign are available via the “About McCurry” section of the web site.) Compare the McCurry restaurant sign to the ubiquitous McDonald’s sign. Based on your comparison of the two signs, has McCurry committed a trademark violation? \
Why or why not? Should McDonald’s have an exclusive right to the “Mc” prefix? Why or why not?
According to the web site http://www.mcdonalds.ca/en/aboutus/faq.aspx, McDonald’s is an enormous multinational corporation, operating over 31,000 restaurants in more than 119 countries on six (6) continents. In your opinion, why would McDonald’s choose to engage in a protracted (eight-year) legal battle with a relatively small Malaysian restaurant operating only 137 outlets solely in Malaysia?
RUBRIC |
||||||
Excellent Quality 95-100%
|
Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
|||
Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
|||
Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
|||
You Can Also Place the Order at www.collegepaper.us/orders/ordernow or www.crucialessay.com/orders/ordernow
BUS 242 McCurry Restaurant versus McDonalds Appeal |
BUS 242 McCurry Restaurant versus McDonalds Appeal