BUSI 745 Puma Descriptive Marketing & Disruptive Marketing Plan Essay
Order ID 53563633773 Type Essay Writer Level Masters Style APA Sources/References 4 Perfect Number of Pages to Order 5-10 Pages Description/Paper Instructions
I don’t understand this Business question and need help to study.
This is the descriptive marketing plan final paper, and I have include the 1. Original paper, 2. The article for reading, 3. Instructions, 4. the approved template
Liberty University
BUSI745
Disruptive Marketing Plan
Name
Date
Indent first sentence of each paragraph– tell the reader what this paper is about…remember that you are provide a specific consumer brand offering / service. This is a disruptive marketing plan for the United States only. Do not discuss global expansion in this paper.
Disruptive Brand Plan
Identify a brand that you would like to change their approach to their marketing and/or business practices. This must be a consumer tangible product OR a service company. Here are some examples, a cruise line that would change the vacation experience for the customers. You want everyone to talk about their experience and share with their friends and family (word of mouth). Or it could be a company that changes to all ‘green’ and that drives more interest and marketing coverage for this brand.
Marketing Mix
Discuss here the 4Ps that would have to be modified to make these changes. At this point it is very high-level. Remember that these changes the mix must be affordable. You cannot say for example that you are a car brand that is going to give a cruise to everyone that buys your vehicle…that could bankrupt a company. But what would change below? The product itself? Would the price have to change? Would you distribute this differently (place of purchase)? And then how would you promote this ‘disrupted’ product differently?
Product
Brief recap of the key attributes of this product identified above today and how it might change.
Price
Today’s pricing is discussed here. Provide the exact price of your product and the source. If it is sold in multiple locations, provide three examples of pricing found via your research. How might this have to change?
Distribution (Place)
Current distribution plan for this product. This is where consumers can buy your product. If your product is sold at several online and brick & mortar locations – provide at least five examples.
Promotion / Communications
How does this brand communicate their brand offering today? How would you improve this? You may use this submission (based on feedback you receive) as the start of your week seven paper.
Market Segments – Current Target Market
What are the target market(s) that this brand is now focusing on…
New Primary and New Secondary Target Market
Identify two new segments that you recommend your brand goes after.
New Primary Target Market
The new target market that this product should focus on is …..the overall size of this new opportunity is…focus FIRST on demographics and then you can go into other specific psychographic traits.
New Secondary Target Market
The second new target market that this product should focus on is …..the overall size of this new opportunity is… focus FIRST on demographics and then you can go into other specific psychographic traits.
Demographic & Economic Trends
Describe some supporting external trends that are making this change needed by your company.
Analyzing the Consumer Market
Social Factors
How are customer behaviors changing that would support this change.
Psychological Factors
Ourxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx
Customer Needs
What needs does this product satisfy today for consumers? What else could they do to disrupt the marketplace and over achieve on delivering customer’s needs?
Positioning
The new positioning statement for this brand is…
Competition
You must review competitors in this format
Criteria for Comparison Your BRAND Your BRAND After This New Disruptive Idea is Launched Competitor # 1 – name that brand Price – MSRP Range Product Unique Attributes Placement – points of distribution Promotion – where / how do they advertise Other Items of Comparison (replace with YOUR comparison point) Finally discuss what changes you would recommend to take to beat your competition. Remember, APA does not allow first person – so your response should be statements like this – ‘Starbucks should start home delivery…’ or whatever your creative new ideas are and of course, your instructor expect academic support for your new ideas!
Market Research Plans
Describe how you would conduct market research for this new idea. Base this on your taking over the responsibility for this brand in the marketplace. What kind of market research would you like to conduct and why? Where would you conduct this research in the United States (one location or multiple locations)? Time of year for research event if that matters.
Promotion Plans
Based on your brand’s disruptive idea, what are your plans?
Social Marketing
What does this brand do today to support social media marketing? What would you recommend that they do that perhaps they are not doing today?
Public Relations
What plans would you have to get ‘free’ publicity? What are your key ideas to get television and print exposure via non-paid media? What are the risks and benefits for you?
Traditional Marketing
Advertising Plan for your customers – billboards, television, radio, and other traditional marketing approaches.
Financial Viability of Plan
Based on your brand’s disruptive idea, how does this make financial sense? Think about what you would tell the Financial Team at your company. This is not a finance class, but they are NOT going to approve this unless you can convey clearly / crisply why this is a financially suited idea. What could happen if this is NOT launched? Don’t forget you are ‘disrupting’ their financial world – so ‘market’ this well to your numbers people!
Relationship Marketing
Building relationships with your customer base is omnipotent in business. How does this idea support closer relationships with your customer base?
Socially Responsible Marketing
In the marketing for this brand – in regards to societal marketing – what would you recommend that your brand does to give back?
Student May Add New Topic Here
Use this template strictly. However, you may desire to cover new ground that is not listed here. No problem, add your new sections in APA style between Socially Responsible Marketing and Christian Integration for Brand.
Christian Integration for Brand
Describe what you would do to make this a Christian brand? Think about other companies that live the Christian values like Chick-Fil-A which is closed on Sunday. What would you do to deliver Christian values for your brand?
Recommendations
If you were named the brand manager for this product/service tomorrow – what key actions would you recommend based on all you learned about this brand over the past few weeks?
Conclusion
In summary, xxxxxxxxxxxxx xxxxxxxxxxxxx – should be no more than 6,500 words. Page count is from Introduction to Conclusion only.
References
You need Marketing Journals to support your paper – read grading rubric. Use authored sources primarily. You may use some of your readings from this semester, BUT you also need TEN new scholarly sources for this paper. Validate that every reference listed here is clearly cited within your paper. Your instructor will be checking this – so before you submit, please perform your due diligence.
Disruptive Marketing Plan: Final Paper Assignment Instructions
Based on the approval granted for the Disruptive Marketing Plan: Brand Proposal Paper Assignment, you will complete a 4,500–6,500 word paper on their ‘disruptive’ innovative new idea for this brand using the template provided. Ten authored references are required. You may use web sites as well, but they do not count towards the ten authored sources. Included in your ten sources must be five (not previously used or assigned in this course) peer-reviewed Marketing journal references that are NEW to this paper. You may use your assigned readings as well, but they do not count towards your new ten academic sources.
Important…Written Assignment Requirements This Semester
For your papers this semester should adhere to current APA format…and that includes the following:
- Times New Roman 12 Font
- Double-Spacing with zero point line spacing (10 point line spacing not allowed).
- One Inch Margins
- Cover Page and Reference Page
- And more…using the current edition of the APA manual as our guide.
In addition, it is expected that the following in your writing style this semester:
- Use subject headers for all papers – your reader appreciates and expects that level or organization to your work! You will lose points if you do not do so!
- No visuals in the paper – put in Appendix if absolutely needed. Do not put tables in UNLESS you developed the table yourself.
- Avoid “I” statements – do not talk about yourself, present facts.
- Deliver at least the minimum word count requirement.
- No contractions
- Use the templates as provided strictly – do not change or delete subject headers.
- No PDF files accepted
- Each new paragraph – the first line of that new paragraph should be indented five spaces – please adopt this practice this semester – a pet peeve of mine is to see papers that do not meet this criteria.
- No extra blank lines between paragraphs – deliver a ‘tight’ paper! It is critical that all students are graded based on the same writing approach.
- If you use an online source, please include in the reference page the exact web link as I do verify all sources.
- Avoid using bullet points and numbered lists– write formally, in full paragraphs and full sentences only.
- No abbreviations – if you are referring to the United States of America, write it out…no ‘US’ – this is not good academic writing.
- Always include a cover page and reference page – you all do this, just a friendly reminder!
- Reference page and in-text citations must match exactly.
- Authored articles must be used to meet your requirement. An authored source is simply one that is associated with a person’s full name. No wikis, blogs, videos, podcasts, dictionaries, encyclopedias qualify as a formal authored source. It is fine to use a web site like the United States Census Bureau – but there is no ‘human’s name’ associated with that work. You may use it, but it will not count as one of the required authored sources you must deliver (as outlined by each assignment’s detail.
Note: Your assignment will be checked for originality via the SafeAssign plagiarism tool. Make sure you are under 25% SafeAssign score. There are unlimited attempts granted for this paper.
Formal Analysis for Jean-Michel Basquiat’s Artwork
Course number, Course Name
Your First and Last Name
Date
Elements of Art
Color
Consecutively, most of Basquiat’s paintings are highly saturated as the colors have been displayed in their most vivid form. He has used different hues in his artwork, but primary and secondary colors appear in most paintings. Although tertiary colors have been used, it is an addition to the latter two groups, especially when the specific image conveys a deeply emotional message. For example, Skull is one of Basquiat’s paintings produced in 1981 (Jean-Michel Basquiat, 2021).
Form/shape
Basquiat’s artwork demonstrates the passion of a liberated neo-expressionist who focused on comparing various dichotomies of life, including personal, social, and political aspects, among others that he felt were associated with his target audience.
Space
Most of his paintings are figurative as they depict elements and characters derived from life. Born and raised within a time of numerous issues among different races, classes, ethnicities, and groups, Basquiat expressed his emotions and feelings regarding this kind of life (Guerrero, 2017). He wanted to show the world he had experience with the rich and the poor, integration and segregation, personal and social encounters, among other dichotomies that he felt contrasted. Using graffiti as his artistic style and social commentary in his paintings, the artist’s artwork identified society’s problems. It indicated a direct attack on various systems of power and racism (Marchiori, 2013). He preferred street art because he needed to reach out to the general populace to show the people that they needed to do something about the problems they were facing in society. Basquiat’s artwork was meant for mobilization for meaningful changes in society concerning politics and racism; hence, social commentaries and the choice figurative as his genre.
Line
Additionally, Basquiat’s artwork displays, to no small extent, contour, organic, inorganic, and hatch lining. Since his work is based on diversity, the artist has craftily employed the line rule to distinguish different aspects in a single painting (Marchiori, 2013). Also, implied lines can be identified from some of his artwork. In the piece, Light Blue Movers, the taller mover is looking at the audience while gesturing the short one with his right-hand thumb to carry on, although he seems worn-out by the weight of the single-seat sofa they are carrying.
The look and gesture are some of the implied lines that the artist has used in this and several other paintings to help the audience understand its message.
Principles of Design
Emphasis
The artist to achieve emphasis used different hues for this piece, including blue, orange, yellow, black, and others that fit could fall in primary, secondary or tertiary range of colors. These colors make up the painting with the specific intent of showing the numerous difference existing in society. Most of the colors are highly saturated, and some are recognizably plain, like the blue and orange in the painting’s background. Each hue represents a particular aspect of society, with the most dominating and most powerful and influential systems. The Skull, therefore, is an example of how the artist subtly uses and mixes different hues to relay an intricate message indirectly.
Movement
The artist while drawing and developing his artwork made substantial use of movement to enhance his work. He excellent utilized his movement by clearly defined how lines, ought to be crafted to bring about the desired shape. The artist movement combine in such excellent manner that brought about artworks that are celebrated even to date.
Repetition/Rhythm
In a nutshell, Basquiat’s artwork has a specific rhythm intended to guide the viewer’s movement and help understand the art’s meaning.
Pattern
They have different values concerning light as some are white while others are black, but each has a significant meaning related to the artist’s mission. It implies that each painting is designed to serve the intended purpose at that particular time, like the Riding with Death, which was painted in 1988, when Basquiat died. It is a work that can be said to relate to his death, illusionary.
Work cited
Guerrero, Mia-Ashley. “The Racial Disparities and Influences on Art and Social Culture Through the Work of Jean-Michel Basquiat.” Metamorphosis (2017).
Jean-Michel Basquiat – 156 artworks – painting. Retrieved 1 March 2021, from https://www.wikiart.org/en/jean-michel-basquiat/all-works#!#filterName:all-paintings-chronologically,resultType:masonry
Marchiori, Dario. “The Analysis of the Artwork.” PRESERVING AND EXHIBITING MEDIA ART (2013).
RUBRIC
QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: Student failed to submit the final paper. 20 points out of 50: The essay illustrates poor understanding of the relevant material by failing to address or incorrectly addressing the relevant content; failing to identify or inaccurately explaining/defining key concepts/ideas; ignoring or incorrectly explaining key points/claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50: The essay illustrates a rudimentary understanding of the relevant material by mentioning but not full explaining the relevant content; identifying some of the key concepts/ideas though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims/points but failing to explain the reasoning behind them or doing so inaccurately. Elements of the required response may also be lacking. 40 points out of 50: The essay illustrates solid understanding of the relevant material by correctly addressing most of the relevant content; identifying and explaining most of the key concepts/ideas; using correct terminology; explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples. The answer is complete. 50 points: The essay illustrates exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content; identifying and explaining all of the key concepts/ideas; using correct terminology explaining the reasoning behind key points/claims and substantiating, as necessary/useful, points with several accurate and illuminating examples. No aspects of the required answer are missing. Use of Sources (worth a maximum of 20% of the total points). Zero points: Student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out 20 points: Sources are seldom cited to support statements and/or format of citations are not recognizable as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable. The Student fails to provide an adequate synthesis of research collected for the paper. 10 out 20 points: References to scholarly sources are occasionally given; many statements seem unsubstantiated. Frequent errors in APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors of the formation in the references and citations. And/or there is a significant use of highly questionable sources. 15 out 20 points: Credible Scholarly sources are used effectively support claims and are, for the most part, clear and fairly represented. APA 6th Edition is used with only a few minor errors. There are minor errors in reference and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to give compelling evidence to support claims and are clearly and fairly represented. APA 6th Edition format is used accurately and consistently. The student uses above the maximum required references in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: Student failed to submit the final paper. 5 points out of 20: The paper does not communicate ideas/points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or numerous grammatical, spelling/punctuation errors 10 points out 20: The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering and/or repetitive; poor organization; and/or some grammatical, spelling, punctuation errors 15 points out of 20: The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation and logical organization; and the essay is error free. Structure of the Paper (worth 10% of total points) Zero points: Student failed to submit the final paper. 3 points out of 10: Student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: Appearance of final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. Font size might not conform to size requirements. The student also significantly writes too large or too short of and paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper. GET THIS PROJECT NOW BY CLICKING ON THIS LINK TO PLACE THE ORDER
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