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Instructions:
Business Nike Social Media Marketing Discussion
Overview: The digital marketing landscape is constantly changing, and companies must be nimble and able to develop, evaluate, and change their digital marketing strategies in a short amount of time. Traditional marketing allowed marketers to create brand messaging and control how it was shared with an audience. But now more than ever, control over what is said about a brand or product has been put into the hands of consumers. T
Business Nike Social Media Marketing Discussion
Business Nike Social Media Marketing Discussion
he internet, social media, and mobile platforms have given rise to the voice of customers, and marketers have had to adapt. Prompt: For this assignment, you will examine the social media platforms used by the brand you selected. You will discuss how these platforms are used to support the brand’s digital marketing strategy. Before recommending changes to a brand’s digital presence, it is important to review and analyze its current state. This will help inform changes and improvements in the new media campaign.
Business Nike Social Media Marketing Discussion
Specifically, the following critical elements from Final Project I must be addressed: II. Social Media Platforms: In this section, examine the social media platforms used by the brand you selected. Discuss how these platforms are used to support the brand’s digital marketing strategy. A. Identify the social media platforms the brand uses and explain how they align to the brand’s target market. B. Describe how the brand uses each social media platform. Consider what the brand’s social media posts consist of or look like.
Consider the overall brand, messaging strategy, and other marketing activities. Be sure to cite examples. 2. Describe what the brand is doing well on digital media. Support your response with examples. B. Weaknesses 1. Identify a platform that the brand is currently using for marketing and could be improved or utilized more effectively. Support your response with examples. 2. Determine what the brand could improve on regarding its digital activity. Support your response with examples. 3.
Describe how the brand could use research to better focus its digital activity. Note: The Legal and Ethical Considerations section of Final Project I (section III.B) has been intentionally omitted from this milestone. That section will be addressed when submitting the complete final project in Module Seven. Rubric Guidelines for Submission: Your paper should be a 2- to 4-page (excluding the title and references pages) Microsoft Word document with double spacing, 12-pt. Times New Roman font, one-inch margins, and at least three sources cited in APA format. Critical Elements Proficient (100%) Needs Improvement (55%) Not Evident (0%) Value Social Media Platforms: Social Media Platforms Identifies the social media platforms the brand uses and explains how they align to the brand’s target market Identifies social media platforms, but alignment explanation is missing, cursory, or inaccurate Does not identify any social media platforms 11.5 Social Media Platforms:
Business Nike Social Media Marketing Discussion
Business Nike Social Media Marketing Discussion
Social Media Describes how the brand uses each social media platform Describes how the brand uses only one or two social media platforms, or description is cursory or contains inaccuracies Does not describe how the brand uses social media platforms 11.5 Social Media Platforms: Modify Describes how the brand must modify posts in order to accommodate the differing functionalities of social media platforms Describes how the brand must modify posts in order to accommodate the differing functionalities of social media platforms, but description is cursory or inaccurate Does not describe how the brand must modify posts in order to accommodate the differing functionalities of social media platforms 11.5 Evaluating Digital Marketing Campaigns: Platforms Determines which digital platforms are most effective for the brand to use, citing examples Determines which digital platforms are most effective for the brand to use, but response is cursory, or examples are inappropriate or nonexistent Does not determine which digital platforms are most effective for the brand to use 11.5 Evaluating Digital Marketing Campaigns: Doing Well Describes what the brand is doing well on digital media, supporting response with examples Describes what the brand is doing well on digital media, but description is cursory, or examples are inappropriate or nonexistent Does not describe what the brand is doing well on digital media 11.5 Evaluating Digital Marketing Campaigns: Improved Identifies a platform the brand is currently using for marketing that could be improved or utilized more effectively, supporting response with examples Identifies a platform the company is using that could be improved or utilized more effectively but response is cursory or examples are inappropriate or nonexistent Does not identify which social media platforms the company is using that could be improved 11.5 Evaluating Digital Marketing Campaigns: Digital Activity Determines what the brand could improve on regarding its digital activity, supporting response with examples Determines what the brand could improve on regarding its digital activity, but response is cursory, or examples are inappropriate or nonexistent Does not determine what the brand can improve on regarding its digital activity 11.5 Critical Elements Proficient (100%) Needs Improvement (55%) Not Evident (0%) Value Evaluating Digital Marketing Campaigns: Research Describes how the brand could use research to better focus its digital activity Describes how the brand could use research better, but does not connect it to digital activity, or submission contains issues of clarity Does not describe how the brand could use research to better focus its digital activity 11.5 Articulation of Response Submission has no major errors related to citations, grammar, spelling, syntax, or organization Submission has major errors related to citations, grammar, spelling, syntax, or organization that negatively impact readability and articulation of main ideas Submission has critical errors related to citations, grammar, spelling, syntax, or organization that prevent understanding of ideas 8 Total 100
Business Nike Social Media Marketing Discussion
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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Business Nike Social Media Marketing Discussion
Business Nike Social Media Marketing Discussion