Description
Final Project Proposal Summary/ Advance Notification – Description:
Project: The final project will require research, imagination, and logic. The imaginary company has been operating in the domestic arena for some time. Your company has decided it is time to go international. Provide a two page project proposal based on the following:
The Imaginary Company:
The company is Pan African Television (P.A.T.), which is a cable television station in the United States. It is a pan-African social enterprise focusing on uniting people of African descent in the diaspora (United States) and building community value and wealth. The programming and advertising is focused on accomplishing the stations goals. The station now wants to go international and start a sister station in Ghana (West Africa), as a presence on the continent will assist with meeting its ultimate goal. The company has chosen Ghana because there has been an effort by the Ghanaian government to build alliances with the diaspora. The purpose is to continue with the mission and expand its goals by uniting Africans in the diaspora (African Americans) with Africans in Africa by providing programming and advertising that focuses on this issue. P.A.T. objectives is to educate the black consumer market through its programming; transforming the black consumer market into conscious consumers; unite the black consumers in the diaspora and continent; and build wealth and value.
Prepare a Project Proposal / Advance Notification by providing a two page project proposal summary of the following:
1. Describe your company and its operations, relative size, and so forth. Give reasons for your
decision to go international (refer to above).
2. Decide on an appropriate country in which to operate, and give your rational for this choice (Ghana, see above).
3. How the final project will include the following:
a. State your planned entry strategy, and give your reasons for this strategy.
b. the environment in which you will operate, and the critical factors that you must consider and how they will affect your company.
c. a cultural profile of the local area in which you will be operating, what the workers going to be like, the kind of reception do you anticipate from local governments, suppliers, distributors.
d. creation of an organizational chart showing the company and its overseas operations, and describe why you have chosen this structure.
c. staffing policy you will use for top-level managers, and give your rationale for this policy.
d. describe the kinds of leadership and motivational systems you think will be most effective in this environment, and rationale.
e. the kinds of communication problems your managers might face in the host-country working environment and how to prepare for and deal with them
f. control issues that concern you for this overseas operation and how do you plan to deal with them
g. identify the concerns of the host country and the local community regarding your operations there.
h. plans to deal with their concerns and to ensure a long-term cooperative relationship.
The Final Project proposal summary must be comprehensive. Write in complete sentences and use good grammar, double-spacing, 12 point font, with one inch margins. Be sure to cite your resources and provide the references using APA format. Remember to reference all work cited