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BUSM 37844 International Business Essay Paper
BUSM 37844 | International Business
BUSM 37844 | International Business
Assignment # 1 – Individual Assignment Report – Country Selection Analysis
This assignment asks you to apply the subject matters that you are exposed to in the Global Business
Environment course to an international business situation. The assignment is also intended to help
you develop the skills needed to conduct secondary research and analyze problems.
Assignment
You are working for a publicly listed Canadian company. The primary focus of your firm’s
international activities to date has been associated with opportunities in the US market. However
given the election of Donald Trump to the Presidency and after hearing a lot of his stated opinions
about trade agreements (i.e. let’s rip up NAFTA) the senior executive of your firm have realized that
the firm needs to prepare for a worst case scenario where the firm’s business activities in the US
may be severely curtailed due to possible US government action. At the same time, the Canadian
government had recently signed the CETA trade agreement with the EU. The executive thinks that
perhaps that is an opportunity for your firm, to offset any losses from a curtailment of the US
business. However the firm has had no experience in the EU, and as a consequence the CEO has
asked you to do an analysis of two EU country members by providing an analysis of the political,
economic, social, regulatory, legal, cultural issues, etc. that might impact the firm’s success in the
chosen country, and provide a recommendation as to which of the two countries would be most
suitable for your firm to consider entering into. The CEO is a very busy person so it is important that
the report be written in a clear and concise manner. It will be judged on the factual information it
contains, the clarity of your argument and the depth of your analysis.
Working by yourself or with one other student, conduct research to identify a current example of a
publicly listed Canadian company that has no EU presence, AND you are to pick one of the
following combination of countries to analyze for this assignment.
France/Germany
Sweden/Finland
Italy/Austria
Spain/Portugal
Belgium/Netherlands
Romania/Bulgaria
You are expected to do independent secondary research on the company, the countries in question,
and the business environment that the company is dealing with in order to support your report.
Once you have identified a company and a clear challenge associated with your chosen company,
prepare a report that includes the following:
An executive summary of the paper (maximum half a page).
Country comparison relevant to the Canadian company interests and characteristics.
BUSM 37844 International Business Essay Paper
RUBRIC |
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Excellent Quality 95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support 91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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Average Score 50-85% |
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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Poor Quality 0-45% |
37-1 points The background and/or significance are missing. No search history information is provided. |
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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BUSM 37844 International Business Essay Paper |
BUSM 37844 International Business Essay Paper