Cable TV Print and Support Media Advertising Essay Assignment
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Cable TV Print and Support Media Advertising Essay Assignment
This assignment is in marketing major . Please follow the instructions attached in the file.
You will need to observe each of the following three media categories (This assignment should be based on media that you have actually observed – not ones you’ve “researched” on the Web.)
NOTE: For Cable TV Print and Support Media Advertising Essay assignment you must have access to cable television stations through a cable or satellite company – NOT a streaming service (or online)!!
In your paper make sure you are thorough in your analyses and answers!
- Cable TV: (You cannot use “streaming” platforms for this assignment)
Select a popular cable channel – not one of the broadcast networks (i.e., not ABC, NBC, CBS, CW, or Fox). Analyze the ads that appear in the commercial breaks during one program (show) on this one cable channel. Provide specific and detailed answers to the following questions:
- What cable network did you watch? What program did you watch?
- What products/brands ran commercials (ads) during the show (be specific, detailed and thorough)?
- Analyze and discuss the similarities and/or differences in the products and brands that ran commercials during the program.
- Describe the commercials (ads) with respect to relevant marketing communication, creative, and message factors (you might, for example, consider the ads’ objectives, target market, creative appeal & execution style, length, use of celebrities, etc.). You don’t need to describe every individual ad – describe the ads overall as a group, but specifically using concepts from class.
- Do these commercials (ads) differ from those that would be found on shows running on the broadcast networks (ABC, NBC, CBS, CW, or Fox)? How? Why? Be specific.
2. Print Media
Choose an issue of a magazine and analyze it from an advertising perspective:
- What is the magazine and issue?
- Who is the target audience? – describe in terms of demographics, life style, etc. of its readers
- Provide a detailed analysis of the following: What percentage of the magazine’s total pages is devoted to advertising versus editorial content (i.e., stories, articles, columns) – be specific and detailed (i.e., count ads/pages). Is there a clutter problem (Hint: check what this refers to!) in the magazine? Why or why not?
- Report on the specific breakdown of the types of products and services advertised in the magazine (be specific, detailed, and thorough)? Why do you think these specific advertisers are attracted to this particular magazine?
- How might the magazine’s editorial content (the stories/articles, columns) influence readers’ processing of, and reactions to, the ads? Make sure you fully explain/discuss your answer.
3. Support Media
Describe the best ad in support media that you actually saw in this period (must be an ad you saw, not one researched on the Web).
- Where/when did you see the ad?
- What specific type of support media is it.
- Discuss why you think this ad was effective (i.e., justify/explain your answer).
Cable TV, Print Media and Support Media Advertising
* Write-ups are to be at least three (3) and no more than six (6) pages in length.*
**IMPORTANT – Ads must be current (within the last year)
** IMPORTANT – You may not use examples that were used in class or the text. **
** IMPORTANT – All assignments are due by the deadline – no exceptions **
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Cable TV Print and Support Media Advertising Essay Assignment
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Cable TV Print and Support Media Advertising Essay Assignment