Calculating the Own Price Elasticity Of Two Brands Assignment
Order ID:89JHGSJE83839 Style:APA/MLA/Harvard/Chicago Pages:5-10 Instructions:
Calculating the Own Price Elasticity Of Two Brands Assignment
Refer to the table. The unit sales of two brands (denoted by 1 and 2) have been summed up across several stores, whereas marketing activity variables are weighted averages across those stores. The data set contains the following variables: Week = Week number (1 to 75) Units = Total units of brand “j” sold (j=1 to 2) across stores Price = Shelf price of brand “j” (weighted average across stores) Feat = Newspaper feature, (1 = brand “j” is featured, 0 = otherwise) Dips = Weighted average of in In-store display, (1 = there is an in-store display for brand “j” in a store, 0 = otherwise) Using the data, calculate the own price elasticity of two brands. Explain in detail the model that you used and the steps that you follow.
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Excellent Quality 95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support 91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology 58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%
40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%
37-1 points The background and/or significance are missing. No search history information is provided.
75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Calculating the Own Price Elasticity Of Two Brands Assignment