Cambridge Analytica Communication Ethics Discussion

Cambridge Analytica Communication Ethics Discussion

Instructions:

Cambridge Analytica Communication Ethics Discussion

News has just become public: Cambridge Analytica used Facebook users’ data without their awareness to try influencing them during the 2016 Presidential campaign. U.S. citizens, the Congress, and Facebook’s Board of Directors are alarmed, demanding an explanation of how to prevent the same mistake from recurring.

The Chief Executive Officer, Mark Zuckerberg, schedules a meeting with the Director of Business Development, Director of Marketing, and Director of Information Security to discuss what happened. Assume that you are one of these directors and that you will meet with the other two directors. Before the meeting, everyone should review the background materials. During the meeting, each group member should choose a role.

Then the group should answer the questions below, drawing from the two sources provided by the instructor and at least two sources not provided by the instructor (4 sources totally). Incorporate at least one principle from the Social Media Club’s code of conduct and any other relevant values. Also, include any facts, citing them.

1. What does Facebook need to decide?
2. What are one or more moral problems?
3. How are factors internal to Facebook contributing to the one or more problems? Provide enough of an explanation to imply one or more solutions to the problem (without naming the solutions).
4. How are factors external to Facebook contributing to the one or more problems? Provide enough of an explanation to imply one or more solutions to the problem (without naming the solutions).

The following video and readings provide the background information that will help you discuss the factors that contributed to users’ loss of privacy through Facebook. The group activity will draw from these materials, so please review the questions before going through the materials.

– https://socialmediaclub.org/blog/from-the-clubhous…

Cambridge Analytica Communication Ethics Discussion

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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