Central New York Crusaders Current Products Modification Assignment
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Central New York Crusaders Current Products Modification Assignment
Question Description
What modifications, if any, would you recommend the Central New York Crusaders make to its current products (stadium, tickets, game experience) to be successful in serving the target market you selected? If you do not suggest any modifications explain how the current products adequately provided value to the target market you selected. II. Propose two new products that the Central New York Crusaders could sell to the target market you selected.
Explain why you selected these products and how they strategically offer increased customer value to the target market you selected. These should be specific products, not product categories (Example: suggest women’s tank tops, but do not suggest women’s “clothing”). III. Identify and explain what type of Product/Market Expansion Strategy(is) the Central New York Crusaders would be pursuing if they created the two new products you suggest? IV. Do you agree with Claire’s decision to start an affinity club for the target market you selected? Do you think an affinity program or loyalty program is a good way to engage the target market you selected? Why or why not?
RUBRIC
Excellent Quality
95-100%
Introduction 45-41 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Literature Support
91-84 points
The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.
Methodology
58-53 points
Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score
50-85%
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality
0-45%
37-1 points
The background and/or significance are missing. No search history information is provided.
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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Central New York Crusaders Current Products Modification Assignment